Gartner defines digital experience monitoring (DEM) as the measurement of the availability, performance and quality of the user experience of applications. This can include internal users (employees), external users (customers and partners) or a digital agent connecting to an API. In addition to performance, DEM enables observability of user behavior and journeys based on their interaction with applications. DEM tools allow I&O leaders to understand the availability, performance and reliability of business applications, networks and infrastructure by focusing on understanding the user experience. This is in contrast to other performance monitoring approaches, such as observability platforms, that understand the inner workings of applications.
Gartner defines product analytics as applications used to collect and analyze behavior data and sentiment to increase user engagement, adoption and satisfaction to improve experiences and drive retention. This solution category is embedded within mobile apps, desktop apps, websites/portals, software and edge devices. Product analytics often enables in-product engagement for onboarding and activation as well as the collection, tracking and analysis of user data to draw insights about the ways in which users engage
Gartner uses the following market definitions: Web analytics tools — Specialized analytics tools used to understand and improve the digital CX, attract and retain users, and analyze operations and actions taken across responsive websites and mobile apps. Product analytics tools — Tools and processes used to understand the behavior of users across products or services to inform decisions about how to improve the product experience and increase product engagement. Digital experience analytics tools — Tools that provide diagnostic insights into visitor activity and the CX on responsive web and mobile apps, enabled by advanced analytics and machine learning, session replay and heat map technology.