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redpoint
4.7
89 Reviews (All time)
Review weighting
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Browse Redpoint Reviews

Redpoint is present in 3 markets with 3 products. Redpoint has 89 reviews with an overall average rating of 4.7.

Augmented Data Quality Solutions

Gartner defines augmented data quality (ADQ) solutions as a set of capabilities that deliver advanced features to streamline the identification of quality issues, offer context-aware suggestions for corrective actions, and automate key data-quality processes to ensure cleaner, more reliable data. These purpose-built data-quality solutions support profiling and monitoring, rule discovery and creation, active metadata use, data transformation, data remediation, matching, linking and merging, and role-based usability. The solutions have AI-assistant-enabled features that enhance user experience.

Redpoint has 1 product in Augmented Data Quality Solutions market
  • Redpoint CDP
    4.6
    35 Reviews

Customer Data Platforms

Customer data platforms (CDPs) are software applications that support customer experience use cases by unifying a company’s customer data from marketing, sales, service, commerce and other sources. CDPs unify customer data to facilitate its output to coordinate profiles between cross-functional systems, create segments and/or audience targets, optimize offers and/or decisions, and inform analysis while distributing insights that create triggers for other experiences.

Redpoint has 1 product in Customer Data Platforms market
  • Redpoint CDP
    4.8
    17 Reviews

Multichannel Marketing Hubs

Gartner defines multichannel marketing hubs (MMHs) as software applications, primarily delivered as SaaS, that orchestrate personalized campaigns and event-driven customer journeys across marketing channels. These applications leverage customer data, predictive models and real-time insights to optimize the timing, channel and content of interactions. MMHs apply advanced analytics, AI and prescriptive intelligence to help marketing and technical teams manage the end-to-end life cycle of customer journeys. Although MMHs overlap with customer data platforms (CDPs) and personalization engines, their primary focus is enabling marketing users to manage large-scale consumer interactions, particularly in owned media channels such as email and app push. Multichannel marketing hubs empower marketers to deliver personalized media and orchestrate customer journeys, thus driving revenue, engagement and loyalty. These SaaS applications unify customer data, predictive insights and real-time decision making to optimize interactions across digital channels. MMHs enable multidisciplinary teams to manage campaigns and event-driven journeys via advanced analytics, artificial intelligence/machine learning (AI/ML) and prescriptive intelligence.

Redpoint has 1 product in Multichannel Marketing Hubs market
  • Redpoint CDP
    4.3
    37 Reviews
Gartner Peer Insights content consists of the opinions of individual end users based on their own experiences, and should not be construed as statements of fact, nor do they represent the views of Gartner or its affiliates. Gartner does not endorse any vendor, product or service depicted in this content nor makes any warranties, expressed or implied, with respect to this content, about its accuracy or completeness, including any warranties of merchantability or fitness for a particular purpose.
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