Generative AI (GenAI) apps use generative AI capabilities for user experience and task augmentation to accelerate and assist the completion of a user’s desired outcomes. Generative AI refers to technologies that can generate new derived versions of content, strategies, designs and methods by learning from large repositories of original source content. When embedded in the experience, generative AI offers richer contextualization for singular tasks such as generating and editing text, code, images and other multimodal output. As an emerging capability, process-aware generative AI agents can be prompted by users to accelerate workflows that tie multiple tasks together. Apart from helping save time and money, generative AI apps help improve branding of businesses by creating more engaging and effective content while also creating more engaging and immersive experiences for customers. Please note that this market is based on Beta research and is continuously evolving. We will be making changes as and when there are new updates.
Sales AI assistants are Generative AI applications designed to streamline the daily workflows of sales teams. These highly customizable applications enhance existing sales technology investments by providing an AI-powered user experience that mirrors chat collaboration with a teammate, assisting sales professionals in their daily activities and decision-making. By automating mundane activities like sending follow-ups, scheduling meetings, and data entry, Sales AI assistants free up representatives' time to focus on more strategic tasks such as building relationships and closing deals in the pipeline. They also deliver insight by analyzing vast amounts of data and integrating with CRM systems to identify the right prospect, predict customer behavior, and provide personalized recommendations. This enables sales teams to prioritize high-value opportunities and improve their overall efficiency. Sales AI assistants are configurable to different sales roles, including individual contributor roles (e.g., account managers vs. account executives) and leadership levels (e.g., regional VP vs. chief sales officer). By combining efficiency, scalability, and data-driven insight, these assistants are transforming modern sales operations—fostering deeper customer engagement and accelerating business outcomes.