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CJA/O solutions track and analyze how customers and prospects interact with an organization across multiple channels over time. Most CJA/O solutions subsequently enable organizations to prioritize and orchestrate real-time improvements to the customer experience in multichannel journeys across the end-to-end customer life cycle. CJA/O solutions are source-system-agnostic, supporting customer journeys across digital and physical channels. Channels analyzed by CJA/O tools include: *Those that are fully automated (e.g., a website or chatbot) *Physical channels (e.g., a retail store) *Others that provide customer assistance (e.g., live chat and co-browsing)

• Scuba
  3.6

  11 Reviews