Candidate Relationship Management (CRM) Software includes marketing tools for building talent pools, nurturing prospects, social marketing, and attracting passive candidates. These tools create talent pools by tracking candidates, prioritizing pipelines, and engaging candidates through marketing campaigns. These often include a range of features such as customizable career sites, branded landing pages, content management libraries, AI-powered chatbots for candidate interaction, and tools for hosting or managing virtual recruiting events. This software helps organizations engage talent, streamline hiring, and build a pipeline ready for future roles. Users include recruiters, talent acquisition teams, HR professionals, hiring managers, and staffing agencies who manage and engage with current and potential candidates.