A cross-border eCommerce platforms enable businesses to sell in international markets by connecting sellers and buyers from different countries or regions. To do so, these platforms provide a variety of features that facilitate cross-border transactions, such as global market access, payment processing, logistics and shipping support, compliance assistance, and multi-language support. In addition, these platforms are scalable, reliable and user friendly which helps businesses to reach global customers seamlessly and grow sales. These platforms are leveraged across various industries, including supply chain, logistics, health and beauty, automotive, and retail consumer goods.
Gartner defines digital commerce as the technology that enables customers to purchase goods and services through an interactive and self-service or assisted experience. The platform provides necessary information for customers to make their buying decisions and uses rules and data to present fully priced orders for payment. The commerce product must support interoperability with customer data, product content (e.g., price, availability) and order functionality and data via APIs. Digital commerce is commonly delivered as single or multitenant SaaS, or as single-tenant hosted or managed hosted (PaaS) applications. It could be offered for on-premises implementations in some circumstances. Digital commerce enables customers to purchase goods and services through an interactive and self-service or assisted experience, providing the necessary information for customers to make buying decisions.
E-commerce optimization services are specialized strategies designed to improve and optimize the performance and effectiveness of an online store. These services focus on various aspects, including enhancing the user experience, increasing website traffic, boosting conversion rates, and ultimately driving more sales. They deliver personalized content based on user behavior and implement algorithms to suggest relevant products. They also generate detailed reports that provide insights into site performance and areas for improvement. The overall goal of ecommerce optimization services is to fine-tune every element of an online store, making it more effective in attracting visitors, converting them into customers, and maximizing revenue.
POS solutions have moved beyond an integrated solution in a multichannel network. Digital business POS solutions now have become the anchor in the unified commerce platforms in which they are included. In addition to the expected functions to complete a transaction (sales or returns) and the associated reporting (such as transaction logs), these solutions are now centralized to facilitate key unified commerce activities. These activities include “endless aisle,” click and collect, store fulfillment of online orders, clienteling and loyalty, as well as other functions that allow customers to search, transact, acquire and consume products across a retailer’s ecosystem. The market has traditionally been split into Tier 1 or Tier 2 retailers