Analytics and business intelligence platforms — enabled by IT and augmented by AI — empower users to model, analyze and share data. Analytics and business intelligence (ABI) platforms enable organizations to understand their data. For example, what are the dimensions of their data — such as product, customer, time, and geography? People need to be able to ask questions about their data (e.g., which customers are likely to churn? Which salespeople are not reaching their quotas?). They need to be able to create measures from their data, such as on-time delivery, accidents in the workplace and customer or employee satisfaction. Organizations need to blend modeled and nonmodeled data to create new data pipelines that can be explored to find anomalies and other insights. ABI platforms make all of this possible.
Augmented analytics uses AI to automate analytics workflows in platforms, contextualizing user interfaces with automated insights, generative storytelling explanations and collaborative exploration. Driven by machine learning (ML) and generative AI, augmented analytics enables natural language queries and personalized analytics catalogs. It democratizes advanced analytics with augmented data ingestion, data preparation, analytics content and DSML model development. It also curbs human biases and accelerates insights for diverse users.
Visual intelligence helps customers find products with relevant visual attributes using real-world images, video and text. Expanding on visual search capabilities, this helps customers identify a specific product, provides related content or detailed information, or otherwise triggers engagement. These solutions analyze catalogs to understand taxonomy and product attributes in addition to visual features, product identification using technologies like computer vision, natural language processing and machine learning. This technology helps ease the path to purchase, driving consumers in sectors like Healthcare, Sports & entertainment, manufacturing , retail etc., from awareness to conversion in an instant by presenting products with relevant visual attributes.