Sitecore is present in 10 markets with 13 products. Sitecore has 602 reviews with an overall average rating of 4.4.
Content Marketing Platforms
Gartner defines content marketing platforms (CMPs) as software solutions that support the practice of content marketing. These solutions facilitate creating and curating text, video, images, graphics, audio, e-books, white papers and interactive content assets that are distributed through paid, owned and earned channels. These assets are used to tell stories that help brands engage with and nurture customers, prospects and other audiences. The goal of content marketing is to drive awareness, demand, purchases and loyalty through deeper engagement with customers. CMPs enable the fundamentals of content marketing — specifically, ideation insight, editorial planning, creative workflow and performance analytics to drive a unified strategy and production at scale. CMPs collect and analyze data to inform content creation and reuse, streamline operations and iterate on content to improve marketing effectiveness. These platforms can also generate branded iterations of content for different audiences and enable internal teams, contributors and agencies involved in content creation to coordinate efforts. As a result, CMPs help connect content marketing efforts to business objectives across channels, ensuring organizational alignment and broad scope for managing content. CMPs also drive iterative content improvements, including capabilities to evaluate and test operating models and governance to drive collaboration across siloed teams. This supports faster time to market at scale. Many CMPs complement their software with optional services, such as content strategy development, creative marketplaces, and training to drive adoption and utilization.
Sitecore has 1 product in Content Marketing Platforms market
Customer Data Platforms
Gartner defines customer data platforms (CDPs) as software applications that support marketing and customer experience use cases by unifying a company’s customer data from marketing and other channels. CDPs optimize the timing and targeting of messages, offers and customer engagement activities, and enable the analysis of individual-level customer behavior over time. The purpose of a CDP is to centralize data collection and unify customer data from disparate sources into profiles. CDPs enable marketers to create and manage segments and push those segments to priority channels without requiring coding or use of advanced querying techniques. While CDPs originated to serve marketing use cases, interest from data management roles, IT and other customer-facing roles (e.g. sales, service and support) is on the rise. Digital marketing leaders have long used a variety of systems to design, orchestrate and measure multichannel campaigns. While many of those systems also manage customer-level data and audiences for targeting, they do so in a way that makes both data governance and orchestration across channels (and across competitive vendor solutions) a challenge. CDPs aim to address that challenge by collecting and unifying disparate customer data in a centralized location accessible to marketers. The CDP is not a substitute for an enterprise’s master data management, but it can ensure that customer profile data, transactional events and analytic attributes are available to marketing when needed for real-time interactions.
Sitecore has 1 product in Customer Data Platforms market
Customer Relationship Management - Others
Reviews for 'Customer Relationship Management - Others'
Sitecore has 1 product in Customer Relationship Management - Others market
Digital Asset Management (Transitioning to Digital Asset Management Platforms)
Digital asset management software includes capabilities for ingestion, storage, retrieval, collaboration and life cycle management of rich-media assets, including text, graphics, images, videos and audio.
Sitecore has 1 product in Digital Asset Management (Transitioning to Digital Asset Management Platforms) market
Digital Commerce
Gartner defines digital commerce as the technology that enables customers to purchase goods and services through an interactive and self-service or assisted experience. The platform provides necessary information for customers to make their buying decisions and uses rules and data to present fully priced orders for payment. The commerce product must support interoperability with customer data, product content (e.g., price, availability) and order functionality and data via APIs. Digital commerce is commonly delivered as single or multitenant SaaS, or as single-tenant hosted or managed hosted (PaaS) applications. It could be offered for on-premises implementations in some circumstances. Digital commerce enables customers to purchase goods and services through an interactive and self-service or assisted experience, providing the necessary information for customers to make buying decisions.
Sitecore has 1 product in Digital Commerce market
Digital Experience Platforms
A digital experience platform (DXP) is a cohesive set of integrated technologies designed for the composition, management, delivery and optimization of personalized digital experiences across multiple channels in the customer journey. A DXP orchestrates multiple applications to allow the creation, management and presentation of seamless digital experiences. It forms part of a digital business ecosystem via API-based integrations with adjacent technologies. DXPs serve B2C and B2B use cases.
Sitecore has 1 product in Digital Experience Platforms market
Multichannel Marketing Hubs
Gartner defines multichannel marketing hubs (MMHs) as software applications that orchestrate personalized communications to individuals in common marketing channels. MMHs optimize the timing, format and content of interactions through the analysis of customer data, audience segments and offers. MMHs are foundational for multichannel marketing, customer journey orchestration and next best action programs.
Sitecore has 1 product in Multichannel Marketing Hubs market
Personalization Engines
Gartner defines personalization engines as technology that enables marketing professionals to identify, set up, conduct and measure the optimum experience for an individual based on knowledge about them, their intent and context.
Sitecore has 3 products in Personalization Engines market
- 1 more product
Search and Product Discovery
Gartner defines Search and Product Discovery as applications that augment digital commerce solutions to facilitate navigation, filtering, comparisons, and ultimately selection of products. They provide search (keyword, natural language and visual), merchandising (automation, configuration, and curation of business rules to make a product discoverable based on business needs), product recommendations, catalog navigation (and SEO keyword automation), personalization and analytics capabilities through SaaS to enable customers (B2C and B2B) to transact. They also enable providers (merchandisers, content managers, and search specialists) to support customer experiences. With the emergence of generative AI, conversational search interfaces are now appearing. Search and Product Discovery applications use product data to facilitate navigation, filtering, comparisons and ultimately product selection. Search results can be highly visual, using engaging layouts and multimedia. Content other than product information, such as educational information, compliance materials and related news may also be included in search results to engage customers and further support buying decisions.
Sitecore has 1 product in Search and Product Discovery market
Web Content Management
Gartner defines WCM as the process of creating, managing and delivering content to one or more digital channels. This is achieved through the use of specific content management features based on a core repository. WCM tools are used to manage content to be delivered to websites and other digital channels. These tools are used by both IT and marketing/business. They may be procured as commercial products or open-source tools and are typically cloud-based. The functionality of WCM solutions goes beyond the publication of webpages. It also includes: - Content-creation functions, such as assembling content components, pages, websites, microsites and landing pages. - A content repository that organizes different content types and their metadata. - Library services, such as check-in and check-out, versioning and rollback. - Security and roles, and permissions management. - Management features such as layout and templates, menus and navigation, and workflows. - Content and application deployment functions. - Personalization capabilities. - The ability to integrate, via APIs, with adjacent technologies such as digital commerce platforms, CRM, and marketing automation platforms. - Hybrid and headless capabilities for API-driven multiexperience content delivery beyond websites and to other channels — such as mobile apps, progressive web apps (PWAs), single-page applications (SPAs), digital and voice assistants and smart devices.
Sitecore has 2 products in Web Content Management market