Gartner defines custom software development (CSD) services as the professional services engaged by organizations to design, build, modernize or iterate custom applications and software products to meet their unique business needs. CSD services entail gathering business requirements and coding applications from inception, building applications on a platform as a service (PaaS), or assembling applications from existing web services or other reusable pieces of code. Services marketed as “software product engineering” or “digital product development” likely fall under the CSD services category as defined by Gartner. These solutions are typically not available as commercial off-the-shelf (COTS) products and require custom development.
Innovation management tools market help organizations manage the flow of ideas from initial concept generation to final value realization or commercial exploitation. They support diverse methods to generate ideas, both internally or externally; to prioritize and select ideas; to act on selected ideas; to observe and measure activity and impact; and to operate innovation programs at scale. Product capabilities include trendspotting, crowdsourcing, brainstorming or hackathons; stage-gate automation for idea evaluation and selection; and ways to manage a portfolio of active ideas (including idea execution to bring ideas to realization via project or product management).