Gartner defines custom software development (CSD) services as development of software in rapid increments and iteration of custom applications and software products specifically for an organization to satisfy its unique business needs. It usually entails business requirements gathering and coding the application from inception, or building it on a PaaS, or assembling it from existing web services or other reusable pieces of code. Services marketed as “software product engineering” or “digital product development” are likely to be good examples of the category Gartner defines as “custom software development services.”
Innovation management tools market help organizations manage the flow of ideas from initial concept generation to final value realization or commercial exploitation. They support diverse methods to generate ideas, both internally or externally; to prioritize and select ideas; to act on selected ideas; to observe and measure activity and impact; and to operate innovation programs at scale. Product capabilities include trendspotting, crowdsourcing, brainstorming or hackathons; stage-gate automation for idea evaluation and selection; and ways to manage a portfolio of active ideas (including idea execution to bring ideas to realization via project or product management).