The market for DLP technology includes offerings that provide visibility into data usage and movement across an organization. It also involves dynamic enforcement of security policies based on content and context for data in use, data in motion and data at rest. DLP technology seeks to address data-related threats, including the risks of inadvertent or accidental data loss and the exposure of sensitive data, using monitoring, alerting, warning, blocking, quarantining and other remediation features.
Tokenization platform turns sensitive data into non-sensitive data called tokens to increase data protection and reduce fraud risks in financial transactions. The original data is then safely stored in a centralized location for subsequent reference while businesses utilize these tokens to carry out their business activities. In addition, the tokenization platform enables merchants to adhere to industry and governmental regulations like GDPR, CCPA, PCI DSS, and HIPAA with minimum liability and security expenses. The typical users of the technology are financial institutions, real estate, banks, retailers, healthcare providers, insurance, and e-commerce companies. These businesses deploy tokenization to protect the personal information of their users, including credit card numbers, PANs, PII, and PHI.