Podcast advertising platforms connect podcasters with advertisers, facilitating the process of buying and selling ads on podcast shows. These platforms help advertisers find podcasts that reach their target audience while enabling podcast creators to monetize their content by selling advertising spots. They can offer various types of ads, such as pre-roll (before the show starts), mid-roll (during the show), and post-roll (after the show ends), as well as different pricing models, like cost per mile (CPM or cost per thousand listens), and direct sponsorships.
The podcast hosting platform is an online service that stores multimedia files, distributes them to various podcast directories (like Apple Podcasts, Spotify), and provides tools for managing, publishing, and promoting podcasts. It typically offers features such as analytics, RSS feed generation, customizable player widgets, and monetization options. These platforms ensure podcasts are easily accessible to listeners across different devices and platforms. The typical users are podcast creators, advertisers, corporate brands, marketing teams, internal communication departments, and more.