A digital experience platform (DXP) is a cohesive set of integrated technologies designed for the composition, management, delivery and optimization of personalized digital experiences across multiple channels in the customer journey. A DXP orchestrates multiple applications to allow the creation, management and presentation of seamless digital experiences. It forms part of a digital business ecosystem via API-based integrations with adjacent technologies. DXPs serve B2C and B2B use cases.
Gartner defines enterprise AI search as platforms that enable retrieval and synthesis of information across enterprise repositories. They are a key technology for developing AI assistants and AI agents that scale to enterprise needs using retrieval-augmented generation (RAG). They integrate with a wide range of advanced natural language processing (NLP), machine learning (ML) and large language model (LLM) technologies that are essential to knowledge management processes. They are designed to be customized and tuned for specific domains but often come with prepackaged integrations and experiences for some enterprise applications. Enterprise AI search tools are pivotal tools for humans and machines that need to find information and synthesize it to derive insight, so they can subsequently make decisions and take actions. These platforms connect to a wide variety of data sources, normalize and classify information, index it, and match and rank the most relevant results. Their user experiences are commonly customized and are increasingly used as a platform for building AI assistants for a wide variety of operational use cases. Those building RAG-based systems should consider how to configure enterprise search platforms to deliver AI assistants and, in the future, AI agents.
Gartner defines WCM as the process of creating, managing and delivering content to one or more digital channels. This is achieved through the use of specific content management features based on a core repository. WCM tools are used to manage content to be delivered to websites and other digital channels. These tools are used by both IT and marketing/business. They may be procured as commercial products or open-source tools and are typically cloud-based. The functionality of WCM solutions goes beyond the publication of webpages. It also includes: - Content-creation functions, such as assembling content components, pages, websites, microsites and landing pages. - A content repository that organizes different content types and their metadata. - Library services, such as check-in and check-out, versioning and rollback. - Security and roles, and permissions management. - Management features such as layout and templates, menus and navigation, and workflows. - Content and application deployment functions. - Personalization capabilities. - The ability to integrate, via APIs, with adjacent technologies such as digital commerce platforms, CRM, and marketing automation platforms. - Hybrid and headless capabilities for API-driven multiexperience content delivery beyond websites and to other channels — such as mobile apps, progressive web apps (PWAs), single-page applications (SPAs), digital and voice assistants and smart devices.