Storyteq is present in 2 markets with 2 products. Storyteq has 8 reviews with an overall average rating of 4.2.
Content Marketing Platforms
Gartner defines content marketing platforms (CMPs) as software solutions that support the practice of content marketing. These solutions facilitate creating and curating text, video, images, graphics, audio, e-books, white papers and interactive content assets that are distributed through paid, owned and earned channels. These assets are used to tell stories that help brands engage with and nurture customers, prospects and other audiences. The goal of content marketing is to drive awareness, demand, purchases and loyalty through deeper engagement with customers. CMPs enable the fundamentals of content marketing — specifically, ideation insight, editorial planning, creative workflow and performance analytics to drive a unified strategy and production at scale. CMPs collect and analyze data to inform content creation and reuse, streamline operations and iterate on content to improve marketing effectiveness. These platforms can also generate branded iterations of content for different audiences and enable internal teams, contributors and agencies involved in content creation to coordinate efforts. As a result, CMPs help connect content marketing efforts to business objectives across channels, ensuring organizational alignment and broad scope for managing content. CMPs also drive iterative content improvements, including capabilities to evaluate and test operating models and governance to drive collaboration across siloed teams. This supports faster time to market at scale. Many CMPs complement their software with optional services, such as content strategy development, creative marketplaces, and training to drive adoption and utilization.
Storyteq has 1 product in Content Marketing Platforms market
Creative Management Platform (CMP)
The Creative Management Platform (CMP) is a collection of various features in one centralized location. The creative feature of this cloud-based software enables marketing and creative teams to design ads with personalized content at scale for digital advertising campaigns. The publishing feature eliminates all the time-consuming and manual tasks by automating the publishing of multiple ad campaigns across all social media platforms in just a few clicks. With that, the analytics feature presents a real-time view of creative workflows, brand adoption rates, and overall content performance in easy-to-understand metrics to key stakeholders. These users are brands, marketing/creative agencies, publishing houses, and others.
Storyteq has 1 product in Creative Management Platform (CMP) market