SugarCRM is present in 3 markets with 3 products. SugarCRM has 382 reviews with an overall average rating of 4.1.
B2B Marketing Automation Platforms
Gartner defines B2B marketing automation platforms (B2B MAPs) as software that supports demand generation processes at scale. This includes building awareness, generating and nurturing high-quality leads, orchestrating multichannel engagement to guide customer journey progression, and using analytics to measure and optimize performance.
SugarCRM has 1 product in B2B Marketing Automation Platforms market
CRM Customer Engagement Center
Gartner defines the CRM Customer Engagement Center market as a cohesive set of software built around core case management tools, used to provide customer service and support by engaging with customers, while intelligently orchestrating the processes, data, systems, and resources of an organization. CEC applications offer workflow management capabilities and may be used as a system of record for customer interactions. The orchestration of customer service and support processes through a CEC application involves both assisted and self-service moments within customer journeys. It is built around case management records and processes. Workflow is an important CEC component, in terms of an organization being able to orchestrate the processing of customer engagements for the best outcomes in an effortless, effective and timely way. In addition to case, workflow, and knowledge management, personalization and enrichment of customer engagements are crucial.
SugarCRM has 1 product in CRM Customer Engagement Center market
Sales Force Automation Platforms
Gartner defines SFA platforms as tools that natively support (not via third-party add-ons and solutions) automation and capture of sales activities, processes and administrative responsibilities for organizations’ sales professionals. They also support initiation, engagement and capture of buyer-seller interactions through multiexperience and channel-agnostic approaches and devices, and dissemination of actionable insights to improve sales contact management, pipeline management, opportunity management, guided selling and forecasting process execution. The optimal desired experience for sales users (leadership, managers and sellers) are not limited to internal use cases, and can be scaled to support buyer-seller intermediation and shared experiences with prospects and customers.
SugarCRM has 1 product in Sales Force Automation Platforms market