Gartner defines augmented data quality (ADQ) solutions as a set of capabilities for enhanced data quality experience aimed at improving insight discovery, next-best-action suggestions and process automation by leveraging AI/machine learning (ML) features, graph analysis and metadata analytics. Each of these technologies can work independently, or cooperatively, to create network effects that can be used to increase automation and effectiveness across a broad range of data quality use cases. These purpose-built solutions include a range of functions such as profiling and monitoring; data transformation; rule discovery and creation; matching, linking and merging; active metadata support; data remediation and role-based usability. These packaged solutions help implement and support the practice of data quality assurance, mostly embedded as part of a broader data and analytics (D&A) strategy. Various existing and upcoming use cases include: 1. Analytics, artificial intelligence and machine learning development 2. Data engineering 3. D&A governance 4. Master data management 5. Operational/transactional data quality
Reviews for 'Data and Analytics - Others'
MDM is a technology-enabled business discipline in which business and IT work together to ensure the uniformity, accuracy, stewardship, governance, semantic consistency and accountability of an enterprise’s official shared master data assets. Master data has the lowest number of consistent and uniform sets of identifiers and attributes that uniquely describe the core entities of the enterprise and are used across multiple business processes.
Multicarrier parcel management solutions help companies select the most appropriate parcel carrier from among all contracted carriers. This selection is based on order characteristics (such as weight and dimensional properties), delivery rules (such as delivery time and delivery zone) and carrier performance, while considering the cost differentials of various carrier offerings. These tools also enable shippers and 3PLs to manage the creation of labels, create shipper manifests, provide status messages to customers or customer service representatives, and manage carrier rates.
Gartner defines multichannel marketing hubs (MMHs) as software applications that orchestrate personalized communications to individuals in common marketing channels. MMHs optimize the timing, format and content of interactions through the analysis of customer data, audience segments and offers. MMHs are foundational for multichannel marketing, customer journey orchestration and next best action programs.