Gartner defines augmented data quality (ADQ) solutions as a set of capabilities for enhanced data quality experience aimed at improving insight discovery, next-best-action suggestions and process automation by leveraging AI/machine learning (ML) features, graph analysis and metadata analytics. Each of these technologies can work independently, or cooperatively, to create network effects that can be used to increase automation and effectiveness across a broad range of data quality use cases. These purpose-built solutions include a range of functions such as profiling and monitoring; data transformation; rule discovery and creation; matching, linking and merging; active metadata support; data remediation and role-based usability.
The market for data integration tools consists of stand-alone software products that enable organizations to combine data from multiple sources and perform tasks related to data access, transformation, enrichment and delivery. They enable use cases such as data engineering, delivering modern data architectures, self-service data integration, operational data integration and supporting AI projects. Data management leaders procure data integration tools for their teams, including data engineers and data architects, or for other users, such as business analysts or data scientists. These products are primarily consumed as SaaS or deployed on-premises, in public or private cloud, or in hybrid configurations.
A data and analytics governance platform is a set of integrated business and technology capabilities that help business leaders and users develop and manage a diverse set of governance policies and enforce those policies across business and data management systems. These platforms are unique from data management in that data management focuses on policy execution, whereas D&A platforms are used primarily by business roles — not only or even specifically IT roles — for policy management. Data and analytics (D&A) leaders who are investing in operationalizing and automating the work of D&A governance should evaluate this market. The work of D&A governance primarily includes policy setting and policy enforcement, and collaborates with data management (policy execution). Use cases are employed across numerous governance policy categories and multiple business scenarios and asset types (data, KPIs, analytics models). The intersection of use-case/business scenarios, policy categories and assets to be governed is then used to identify the technology capability. These capabilities may share similar names across policy categories, but may not mean the same thing, or may be used differently by various governance personas. For example, data classification in a data security implementation would be quite different from a data classification effort for creating trust models, which would be based on lineage and curation.
Master data management (MDM) is a technology-enabled business discipline where business and IT organizations work together for the uniformity, accuracy, stewardship, semantic consistency and accountability of enterprises’ shared master data assets. Organizations use MDM solutions as part of an MDM strategy, which should be part of a wider enterprise information management (EIM) strategy. An MDM strategy potentially encompasses management of multiple master data domains (e.g., customer, citizen, product, “thing,” asset, person/party, supplier, location, and financial master data domains). Data and analytics (D&A) leaders procure MDM tools for data engineers or less-technical users, such as data stewards.