Tealium is present in 3 markets with 3 products. Tealium has 143 reviews with an overall average rating of 4.4.
Consent and Preference Management
Consent and preference management (CPM) platforms support all aspects of collecting, consolidating, synchronizing and applying end-user choices about personal data. The intent is to extend visibility and control to data subjects, enabling them to self-determine how much of their data to expose, to whom and for what purpose. For organizations, CPM platforms provide a strong foundation for compliance-backed data usage, with detailed tracking and auditability. They contribute to a solid consent program, making data monetization easier and more profitable. CPM platforms are delivered via software. Central to most privacy laws is the challenge of giving users clarity around — and control over — their personal data. CPM platforms address this challenge by handling collection, consolidation, synchronization and usage of end-user choices. They empower data subjects with self-determination, enabling them to control how much personal data to expose, to whom and for what purpose. For organizations, CPM platforms provide a strong foundation for compliance-backed data usage, with detailed tracking and auditability. In more fundamental terms, CPM platforms contribute to a solid consent program, making data monetization easier and more profitable.
Tealium has 1 product in Consent and Preference Management market
Customer Data Platforms
Gartner defines customer data platforms (CDPs) as software applications that support marketing and customer experience use cases by unifying a company’s customer data from marketing and other channels. CDPs optimize the timing and targeting of messages, offers and customer engagement activities, and enable the analysis of individual-level customer behavior over time. The purpose of a CDP is to centralize data collection and unify customer data from disparate sources into profiles. CDPs enable marketers to create and manage segments and push those segments to priority channels without requiring coding or use of advanced querying techniques. While CDPs originated to serve marketing use cases, interest from data management roles, IT and other customer-facing roles (e.g. sales, service and support) is on the rise. Digital marketing leaders have long used a variety of systems to design, orchestrate and measure multichannel campaigns. While many of those systems also manage customer-level data and audiences for targeting, they do so in a way that makes both data governance and orchestration across channels (and across competitive vendor solutions) a challenge. CDPs aim to address that challenge by collecting and unifying disparate customer data in a centralized location accessible to marketers. The CDP is not a substitute for an enterprise’s master data management, but it can ensure that customer profile data, transactional events and analytic attributes are available to marketing when needed for real-time interactions.
Tealium has 1 product in Customer Data Platforms market
Tag Management
Tag management system (TMS) simplifies the deployment and management of tags. Tags are snippets of code or tracking pixels embedded in a website or app to collect data and facilitate third-party services. These tags are used for various purposes, including analytics, advertising, marketing, and personalization. TMS allows users to add, edit, and manage tags without directly altering the website's code, often through a user-friendly interface. This helps streamline the process, reduces the need for constant IT involvement, and improves website performance by loading tags asynchronously.
Tealium has 1 product in Tag Management market