Competitive and market intelligence tools allow organizations to track, collect, store, analyze and disseminate information and insights — collected from internal and external sources — about competitors, markets and customers. These sources include, but are not limited to, news, social media, websites, industry databases, syndicated research and financial filings. These tools provide a centralized platform for all market and competitive intelligence, which can be used by a range of stakeholders within an organization for their specific needs (e.g., corporate strategy, product strategy, differentiated messaging or sales enablement).
Sales force automation (SFA) platforms are AI-enhanced tools that streamline sales tasks, helping teams manage buyer interactions across various channels. By using AI, these platforms optimize sales activities with advanced analytics and actionable insights, improving contact, pipeline and opportunity management. AI features like machine learning and natural language processing enable platforms to predict customer needs, personalize strategies and guide sellers through complex processes. AI-driven tools aid in forecasting and decision making, allowing teams to anticipate market trends and customer behaviors. SFA platforms enhance the user experience for sellers, ensuring scalability and facilitating seamless buyer-seller interactions and shared customer experiences, and providing leaders with visibility. SFA is a foundational sales platform implemented to automate and augment an organization’s core sales processes while utilizing AI and advanced analytics. It enhances the seller’s ability to engage with customers on all interaction touchpoints and devices. It not only optimizes sales-relevant tasks but also provides actionable next best actions for improved sales contact, pipeline and opportunity management.