TechTarget is present in 3 markets with 3 products. TechTarget has 10 reviews with an overall average rating of 3.8.
Account-Based Marketing Platforms
Gartner defines account-based marketing (ABM) platforms as software that enables B2B marketing and sales teams to run ABM programs at scale, including account selection, planning, engagement and reporting. Platforms enable the creation of target account lists by unifying first- and third-party data. In addition, platforms may engage audiences by activating channels such as display advertising, social advertising, email and sales engagement, using a mix of native capabilities and integrations. ABM platforms help B2B marketers and sellers to create a set of target accounts and engage buying team members with relevant outreach and content to help buyers explore and evaluate their solutions. To support this effort, ABM platforms offer capabilities to engage audiences by activating channels such as: Display advertising and retargeting Social advertising Email Personalized webpages Sales engagement
TechTarget has 1 product in Account-Based Marketing Platforms market
Event Technology Platforms
Gartner defines event technology platforms as tools that enable B2B marketers to execute virtual and/or in-person events for external audiences. These platforms provide native capabilities to engage and communicate with prospective attendees, registrants and sponsors, manage logistics, deliver content and enable attendees to engage with other participants. Out-of-the-box integrations with sales force automation and marketing automation platforms are provided to track engagement. Features and capabilities are provided in a self-service model, with some offering managed service support to run the technology when preferred. The event technology market does not include webinars or meeting-specific solutions.
TechTarget has 1 product in Event Technology Platforms market
Revenue Data Solutions
Revenue data solutions (RDS) provide proprietary, third-party and AI/ML-driven customer data to commercial teams. They make this data accessible as a stand-alone offering and/or through a SaaS product for integration into various technologies across the revenue tech stack. Data-driven commercial teams rely on RDS’ actionable context and guidance to prioritize and engage buyers. RDS solutions are used across functions to facilitate scoring, planning, business analytics and data management.
TechTarget has 1 product in Revenue Data Solutions market