Enterprise Networking and Communications refers to the products and services that enable secure, scalable, and high-performance connectivity and communication across distributed enterprise environments. This category includes markets that focus on core and edge networking, unified communications, private and public mobile networks, and managed network services—supporting digital transformation, and operational efficiency.
Marketing refers to the products and services that enable organizations to plan, execute, measure, and optimize strategies for attracting, engaging, and retaining customers across digital and physical channels. This category includes markets that support content creation, campaign management, data-driven personalization, performance analytics and brand strategy—empowering businesses to deliver targeted, measurable, and customer-centric marketing experiences.
Productivity and Collaboration refer to products and services that enhance how teams work together, manage projects, and drive innovation across the enterprise. This category includes markets that focus on enabling organizations to streamline resource planning, improve cross-functional collaboration, and boost employee engagement through integrated tools for communication, task management, and workflow optimization.