The Trade Desk is present in 3 markets with 3 products. The Trade Desk has 257 reviews with an overall average rating of 4.7.
Ad Tech Platforms
Advertising technology (ad tech platforms) help digital marketing leaders plan, buy and manage digital advertising campaigns across channels including but not limited to: display, video, streaming TV and audio, mobile, social and search. They provide functions for campaign planning, media buying, advertising analysis and optimization and automation. Ad tech platforms can be used by buy-side and sell-side agents; this definition focuses exclusively on the buy side.
The Trade Desk has 1 product in Ad Tech Platforms market
Over the top TV Advertising
Over-the-top (OTT) television or video refers to on-demand or live programming streamed over the internet to any device. This includes OTT advertising, which is integrated into video content on streaming services and OTT platforms. Connected TV (CTV) is the subset of this viewing that occurs on a big screen via the native TV operating system, interface, or apps, including smart TVs. Advertising spots generally run during programming, with durations ranging from several seconds to several minutes. Typical users include brands, media companies, automotive firms, financial services, and marketers. Key features include precise audience targeting, interactive ad capabilities, and comprehensive analytics provided by OTT services
The Trade Desk has 1 product in Over the top TV Advertising market
Programmatic Segment-Based Advertising
Programmatic segment-based advertising refers to a method of delivering targeted programmatic ads by using automated systems to buy and place ads in real-time through real-time bidding on ad exchanges, based on predefined audience segments. These segments are typically created using data about users' demographics, behaviors, interests, or other characteristics. Instead of showing ads to a broad audience, advertisers use programmatic advertising technology to target specific groups of people who are most likely to be interested in their products or services, improving the relevance and effectiveness of digital advertising ad campaigns aimed at the target audience.
The Trade Desk has 1 product in Programmatic Segment-Based Advertising market