Product-Led Revenue (PLR) applications enable brands to drive customer acquisition, engagement, and retention through their product. They encourage users to try, adopt, and ultimately pay for additional features or services based on their experience. The typical features include user engagement tracking, personalized experiences, and integration with sales and marketing tools to identify and nurture potential leads and opportunities for upselling or cross-selling. Focusing on the product as the main growth driver, these applications help product managers, marketers, sales teams, and customer success staff to scale efficiently, reduce sales costs, and build a customer-centric business.