Gartner defines the market for cloud database management systems (DBMSs) as software products that store and manipulate data and are primarily delivered as platform as a service (PaaS) in the cloud. Cloud DBMSs may optionally be capable of running on-premises or in hybrid, multicloud or intercloud configurations. They can be used for transactional and/or analytical work. They typically persist data using a combination of proprietary and open components in a durable manner, enabling a full range of create, read, update and delete operations. They are used by application end users, designers, developers and operators of large database systems.
Customer data platforms (CDPs) are software applications that support customer experience use cases by unifying a company’s customer data from marketing, sales, service, commerce and other sources. CDPs unify customer data to facilitate its output to coordinate profiles between cross-functional systems, create segments and/or audience targets, optimize offers and/or decisions, and inform analysis while distributing insights that create triggers for other experiences.