Treasure Data is present in 2 markets with 2 products. Treasure Data has 146 reviews with an overall average rating of 4.3.
Cloud Database Management Systems
Gartner defines the market for cloud database management systems (DBMSs) as the market for software products that store and manipulate data and that are primarily delivered as software as a service (SaaS) in the cloud. Cloud DBMSs may optionally be capable of running on-premises, or in hybrid, multicloud or intercloud configurations. They can be used for transactional work and/or analytical work. They may have features that enable them to participate in a wider data ecosystem. Must-have capabilities for this market include: Availability as SaaS on provider-managed public or private cloud systems; Management of data within cloud storage — that is, cloud DBMSs are not hosted in infrastructure as a service (IaaS), such as in a virtual machine or a container managed by the customer.
Treasure Data has 1 product in Cloud Database Management Systems market
Customer Data Platforms
Gartner defines customer data platforms (CDPs) as software applications that support marketing and customer experience use cases by unifying a company’s customer data from marketing and other channels. CDPs optimize the timing and targeting of messages, offers and customer engagement activities, and enable the analysis of individual-level customer behavior over time. The purpose of a CDP is to centralize data collection and unify customer data from disparate sources into profiles. CDPs enable marketers to create and manage segments and push those segments to priority channels without requiring coding or use of advanced querying techniques. While CDPs originated to serve marketing use cases, interest from data management roles, IT and other customer-facing roles (e.g. sales, service and support) is on the rise. Digital marketing leaders have long used a variety of systems to design, orchestrate and measure multichannel campaigns. While many of those systems also manage customer-level data and audiences for targeting, they do so in a way that makes both data governance and orchestration across channels (and across competitive vendor solutions) a challenge. CDPs aim to address that challenge by collecting and unifying disparate customer data in a centralized location accessible to marketers. The CDP is not a substitute for an enterprise’s master data management, but it can ensure that customer profile data, transactional events and analytic attributes are available to marketing when needed for real-time interactions.
Treasure Data has 1 product in Customer Data Platforms market