Generative AI (GenAI) engineering refers to the field of engineering that focuses on the development, implementation and optimization of generative AI models. Generative AI refers to technologies that can generate new derived versions of content, strategies, designs and methods by learning from large repositories of original source content. By developing GenAI models, engineers can create new and innovative ways to generate content. The vendors in this segment are made up by incumbent and startup vendors covering full-model life cycle management, specifically adjusted to and catering to development, refinement and deployment of generative models (e.g., LLMs) and other GenAI artifacts in production applications. Please note that this market is based on Beta research and is continuously evolving. We will be making changes as and when there are new updates.