Upland is present in 14 markets with 15 products. Upland has 224 reviews with an overall average rating of 4.3.
Content Marketing Platforms
Gartner defines content marketing platforms (CMPs) as software solutions that support the practice of content marketing. These solutions facilitate creating and curating text, video, images, graphics, audio, e-books, white papers and interactive content assets that are distributed through paid, owned and earned channels. These assets are used to tell stories that help brands engage with and nurture customers, prospects and other audiences. The goal of content marketing is to drive awareness, demand, purchases and loyalty through deeper engagement with customers.
Upland has 1 product in Content Marketing Platforms market
Content Services Platforms
Content services platforms (CSPs) are foundational for managing and utilizing content within an organization. CSP technologies enable employees to retrieve and work with content in a modern and seamless way across devices and organizational boundaries. Core CSP functionalities include content capture, creation, consolidation, processing and retention to support personal, team, departmental and enterprise business operations.
Upland has 1 product in Content Services Platforms market
Customer Communication Management
CCM software is defined as both a strategy and a market-fulfilled by applications that improve the creation, delivery, storage and retrieval of outbound and interactive communications. It supports the production of individualized customer messages, marketing collateral, new product introductions and transaction documents. It is a collection of computer programs that composes, personalizes, formats and delivers content acquired from various sources into targeted and relevant electronic and physical communications between an enterprise and its customers, prospective customers and business partners. It delivers targeted communications through a wide range of media including mobile, email, SMS, Web pages, social media sites and print. The CCM market has evolved from the convergence of document generation/composition and output management technologies. Current CCM solutions include the core elements of a design tool, a composition engine, a workflow/rule engine and multichannel output management.
Upland has 1 product in Customer Communication Management market
Customer Data Platforms
Gartner defines customer data platforms (CDPs) as software applications that support marketing and customer experience use cases by unifying a company’s customer data from marketing and other channels. CDPs optimize the timing and targeting of messages, offers and customer engagement activities, and enable the analysis of individual-level customer behavior over time.
Upland has 1 product in Customer Data Platforms market
Email Marketing
Email marketing is the use of the email channel to deliver and optimize marketing messages — such as brand newsletters or contextually relevant, real-time and personalized communications — in support of engagement across the customer journey. Email service providers often bolster their technology platforms with supplementary managed services to improve the value and scalability of the email channel.
Upland has 1 product in Email Marketing market
IT Financial Management Tools
ITFM market consists of both tool vendors that sell and implement ITFM tools and service providers that custom-build ITFM capabilities or implement and support solutions from tool vendors.
Upland has 1 product in IT Financial Management Tools market
Insight Engines
Gartner defines Insight Engines as follows: Insight engines apply relevancy methods to discover, analyze, describe and organize content and data. They enable the interactive or proactive delivery or synthesis of information to people, and data to machines, in the context of their respective business moments. Insight engines should be viewed as platforms on which applications are provided, developed or augmented by applying the capabilities listed above to specific employee and customer experience use cases. Such applications are provided out of the box by vendors (e.g., intranet or site search), developed through technical partnerships (e.g., search within third-party applications), developed with customers in-house (e.g., expert finder), or developed through integration with third-party applications (e.g., extracting data from documents to support RPA).
Upland has 1 product in Insight Engines market
Multichannel Marketing Hubs
Gartner defines multichannel marketing hubs (MMHs) as software applications that orchestrate personalized communications to individuals in common marketing channels. MMHs optimize the timing, format and content of interactions through the analysis of customer data, audience segments and offers. MMHs are foundational for multichannel marketing, customer journey orchestration and next best action programs.
Upland has 1 product in Multichannel Marketing Hubs market
Multienterprise Collaboration Networks
Gartner defines multienterprise collaboration networks (MCNs) as solutions that support a community of trading partners of any tier and type that need to coordinate and execute on business processes extending across multiple enterprises. Gartner considers cloud-based MCNs to be a key technology to coordinate, orchestrate and automate an organization’s extended supply chain within the overall business ecosystem they operate in. The key capabilities of MCN solutions include three layers: Network representation and management, Application functions, Embedded analytics and intelligence.
Upland has 1 product in Multienterprise Collaboration Networks market
Project and Portfolio Management
PPM software providers covered under this market definition aim to support the selection, planning and execution of a variety of different work packages or containers, including, but not limited to, traditional projects. They often fold in collaboration and communication capabilities and allow work teams and project offices to report, monitor and identify course correction in resource-intensive project and work environments. Providers included in this market offer these capabilities directly through their own products, but frequently recognize that specific integration points may also be needed to connect niche tools or data sources. The PPM capabilities identified as essential or critical include: • Project demand management • Project planning and management • Time management • Resource management • Resource capacity planning • Project portfolio management • Project collaboration • Program management • Reporting services • Security and user management • Integration • Usability
Upland has 2 products in Project and Portfolio Management market
Request for Proposal (RFP) Software
Request for Proposal (RFP) software is designed to streamline and automate the process of creating, issuing, and managing requests for proposals. The software automates RFP creation providing a repository of documents and templates to create and customize RFP templates allowing users to define the scope, requirements, and evaluation criteria for the project. It facilitates collaboration among stakeholders involved in the RFP process by offering features such as document sharing, version control, etc. It can be integrated with other systems such as customer relationship management (CRM) or procurement software. RFP software is commonly used in business and procurement processes to solicit proposals from vendors or service providers and compare them to determine the best proposal. Additionally, sales and marketing teams use it to submit RFP responses, track the results of their submissions, collaborate with other stakeholders, and maintain a content repository.
Upland has 1 product in Request for Proposal (RFP) Software market
Telecom Expense Management Services, Global
Telecom expense management (TEM) services enable enterprises’ IT, procurement and finance departments to order, provision, support and manage the costs of corporate telecommunications services, associated IT services and their inventories. (These may include fixed and mobile telephony and data services, cloud services, unified communications as a service [UCaaS] licenses, and Internet of Things [IoT] connectivity.) TEM services also include business intelligence (BI) and reporting suitable for supporting C-level strategic decision making. Gartner’s TEM research coverage focuses on SaaS-based applications and platforms, managed services, and associated professional services.
Upland has 1 product in Telecom Expense Management Services, Global market
Voice of the Customer Platforms
Gartner defines a voice of the customer (VoC) platform as one that integrates feedback collection, analysis and action into a single interconnected platform that helps understand and improve the customer experience. Sources of feedback extend beyond direct surveying to include other, more indirect and inferred sources. For a solution to be considered to be a VoC application, it must meet three criteria: Data collection — The ability to collect all three types of VoC data: a)Direct feedback b)Indirect feedback c)Inferred feedback. Analysis and insight — The ability to analyze and derive insight from a diverse set of structured and unstructured feedback datasets using a variety of visualization and analytical techniques. Action — The ability to act upon derived insights through the use of alerts, workflows, case assignment and recommendations.
Upland has 1 product in Voice of the Customer Platforms market
Web Content Management
Gartner defines WCM as the process of controlling content consumed over one or more digital channels. This is achieved through the use of specific management solutions based on a core repository. These solutions may be procured as commercial products or open-source tools (which are typically cloud-based). The functionality of WCM solutions goes beyond the publication of webpages. It also includes: - Content-creation functions, such as assembling content components, pages, websites, microsites and landing pages. - A content repository that organizes different content types and their metadata. - Library services, such as check-in and check-out, versioning and rollback. - Security and roles, and permissions management. - Management features such as layout and templates, menus and navigation, and workflows. - Content and application deployment functions. - Personalization capabilities. - The ability to integrate, via APIs, with adjacent technologies such as digital commerce platforms, CRM, and marketing automation platforms. - Hybrid and headless capabilities for API-driven multiexperience content delivery beyond websites and to other channels — such as mobile apps, progressive web apps (PWAs), single-page applications (SPAs), digital and voice assistants and smart devices.
Upland has 1 product in Web Content Management market