Gartner defines the CRM Customer Engagement Center market as a cohesive set of software built around core case management tools, used to provide customer service and support by engaging with customers, while intelligently orchestrating the processes, data, systems, and resources of an organization. CEC applications offer workflow management capabilities and may be used as a system of record for customer interactions. The orchestration of customer service and support processes through a CEC application involves both assisted and self-service moments within customer journeys. It is built around case management records and processes. Workflow is an important CEC component, in terms of an organization being able to orchestrate the processing of customer engagements for the best outcomes in an effortless, effective and timely way. In addition to case, workflow, and knowledge management, personalization and enrichment of customer engagements are crucial.
Workforce engagement management (WEM) software is a collection of technologies that help manage the customer service workforce to ensure a high level of operational performance while elevating employee well-being, discretionary effort and satisfaction. The core capabilities of WEM products include: • Evaluation and improvement • Time management • Metrics and recognition (that is, performance management) • Assistance and task management • Voice of the employee (VoE) feedback • Recruitment and onboarding
Gartner defines the enterprise conversational AI platform market as the market for software platforms used to build, orchestrate and maintain multiple use cases and modalities of conversational automation. The enterprise conversational AI platform consists of: A capability layer providing runtime capabilities that include: Natural language understanding (NLU), Dialogue management, Channel integration, Back-end integration, Access control for platform users, Life cycle management; A tooling layer geared toward business users that includes: A no-code environment for building and maintaining applications, Analytic tools for understanding dialogue flows, NLU intent and entity tuning tools, A/B flow testing tools.
Network video recorders (NVRs) are IP-based appliances that are purpose-built for managing cameras, recording and viewing camera feeds at a site. NVRs are usually PC-grade or low-end server systems made using commercial off-the-shelf (COTS) hardware components. They usually contain an embedded operating system or a client operating system that hosts video management software, which provides users a mechanism to view, record and manage camera feeds.
The market for SA platforms in customer service and support is an application that analyzes speech content in customer interactions in real time and postcontact. Vendors providing these services offer the following solutions: -Transcription and metadata for traits of the interaction, including sentiment analysis -Interface for designing workflows and visualizing data -Storage and flexible deployment options -Ability to customize speech models, encrypt and redact sensitive data, and integrate with the enterprise ecosystem. Informed application of SA technology capabilities will help customer service and support leaders monitor and evaluate customer interactions to improve customer and employee experience. SA platforms can either be stand-alone analytics platforms with integration capabilities or can be included natively as part of broader customer engagement suites.
Gartner defines a voice of the customer (VoC) platform as one that integrate feedback collection, analysis and action into a single unified solution that helps organizations to understand and improve the customer experience. Feedback inputs extend beyond direct surveying to include other direct, and indirect and inferred sources. Voice of customer (VoC) platforms enable revenue and retention leaders to better manage the customer experience (CX) through a deep understanding of customer needs and perceptions. The resulting insights trigger recommendations and actions across the enterprise.