Analytics and business intelligence platforms — enabled by IT and augmented by AI — empower users to model, analyze and share data. Analytics and business intelligence (ABI) platforms enable organizations to understand their data. For example, what are the dimensions of their data — such as product, customer, time, and geography? People need to be able to ask questions about their data (e.g., which customers are likely to churn? Which salespeople are not reaching their quotas?). They need to be able to create measures from their data, such as on-time delivery, accidents in the workplace and customer or employee satisfaction. Organizations need to blend modeled and nonmodeled data to create new data pipelines that can be explored to find anomalies and other insights. ABI platforms make all of this possible.
Competitive and market intelligence tools allow organizations to track, collect, store, analyze, and disseminate information and insights about competitors, markets, and customers collected from internal and external sources, including but not limited to social media, websites, product information, and financial filings. Such tools provide a centralized platform for all market and competitive intelligence, which can be utilized by a range of stakeholders within the organization for their specific needs.