Generative AI (GenAI) apps use generative AI capabilities for user experience and task augmentation to accelerate and assist the completion of a user’s desired outcomes. Generative AI refers to technologies that can generate new derived versions of content, strategies, designs and methods by learning from large repositories of original source content. When embedded in the experience, generative AI offers richer contextualization for singular tasks such as generating and editing text, code, images and other multimodal output. As an emerging capability, process-aware generative AI agents can be prompted by users to accelerate workflows that tie multiple tasks together. Apart from helping save time and money, generative AI apps help improve branding of businesses by creating more engaging and effective content while also creating more engaging and immersive experiences for customers. Please note that this market is based on Beta research and is continuously evolving. We will be making changes as and when there are new updates.
Generative AI (GenAI) model providers focus on developing and providing generative AI technologies and make them available to other developers, businesses and general public through APIs or commercial licenses. Generative AI refers to technologies that can generate new derived versions of content, strategies, designs and methods by learning from large repositories of original source content. This layer of vendors offers access to commercial or open-source foundation models such as LLMs and other types of generative algorithms (such as GANs, genetic/evolutionary algorithms or simulations). These models can be provided for developers to embed into their applications or be used as base models for fine-tuning customized models for their software offerings or internal enterprise use cases. This helps businesses gain the benefits of advanced generative AI technologies while avoiding the high costs, expertise requirements and time needed to develop these technologies in-house. Please note that this market is based on Beta research and is continuously evolving. We will be making changes as and when there are new updates.