Application Development refers to products and services that support the design, creation, deployment, and maintenance of software applications across web, mobile, desktop, and cloud environments. This category includes markets that support organizations to build scalable, secure, and user-centric applications while evolving through agile methodologies, automation, modern development practices, and continuous integration and delivery.
IT Infrastructure and IoT refers to the products and services that support the deployment, management, and optimization of core technology systems and connected devices across enterprise environments. This category includes markets that focus on enabling organizations to build and operate resilient, scalable, and intelligent infrastructure. It encompasses solutions for data center management, network infrastructure, and IoT connectivity—spanning on-premises, cloud, edge, and hybrid models.
Sales refers to products and services that support the end-to-end process of identifying prospects, understanding their needs, and converting opportunities into revenue. This category includes markets that focus on enabling organizations to drive business growth for lead generation, pipeline management, negotiation, and deal closure.
Gartner defines sales performance management (SPM) as a suite of applications that automates the implementation and administration of incentive compensation plans for sellers, including associated territory and quota management (TQM). Vendors typically offer seat-based platform access for sellers, sales operations leaders, sales leaders and finance roles. Customers integrate SPM applications with their CRM tools and commercial systems for workflow and data connectivity, and for the delivery of seller-centric insights.