The In-app protection market refers to security solutions implemented within the application (instead of the network or the operating system, for example) to make the application more resistant to attacks such as malicious data exfiltration, intrusion, tampering, and reverse engineering. Enterprises use in-app protection to safeguard their software-based assets and to protect their organization and customers from fraudulent attacks.
Mobile threat defense (MTD) products protect organizations from threats on iOS and Android devices. MTD products protect at the device, network and application levels and focus on countering malicious actions.
Gartner defines the OFD market as the market for solutions that detect and prevent fraudulent actions within digital channels (browsers and mobile apps). OFD solutions provide a spectrum of capabilities within digital channels to prevent direct and indirect financial losses and to mitigate risks. Their core capabilities: Mitigate the activity of malicious automated bots; Detect account takeover (ATO) attacks and trigger remedial actions; Detect fraudulent activity in high-risk events along the digital customer journey, such as when customers make payments, transfer funds, perform account management actions or access personally identifiable information (PII).