The In-app protection market refers to security solutions implemented within the application (instead of the network or the operating system, for example) to make the application more resistant to attacks such as malicious data exfiltration, intrusion, tampering, and reverse engineering. Enterprises use in-app protection to safeguard their software-based assets and to protect their organization and customers from fraudulent attacks.
Mobile threat defense (MTD) products protect organizations from malicious threats on iOS and Android devices, at the device, network and application levels. To successfully attack a mobile device, mobile malware must circumvent the controls built into mobile OSs, such as those for app store curation and native mobile OS hardening. MTD products tend to focus on preventing and detecting anomalous behavior by collecting and analyzing indicators of compromise, as well as expected behavior. MTD products gather threat intelligence from the devices they support, as well as from external sources, and use an analysis engine that resides in the cloud, on-premises or on an MTD app installed on devices.
Gartner defines the OFD market as the market for solutions that detect and prevent fraudulent actions within digital channels (browsers and mobile apps). OFD solutions provide a spectrum of capabilities within digital channels to prevent direct and indirect financial losses and to mitigate risks. Their core capabilities: Mitigate the activity of malicious automated bots; Detect account takeover (ATO) attacks and trigger remedial actions; Detect fraudulent activity in high-risk events along the digital customer journey, such as when customers make payments, transfer funds, perform account management actions or access personally identifiable information (PII).