Yext is present in 6 markets with 6 products. Yext has 125 reviews with an overall average rating of 4.2.
Digital Experience Platforms
A digital experience platform (DXP) is a cohesive set of integrated technologies designed for the composition, management, delivery and optimization of personalized digital experiences across multiple channels in the customer journey. A DXP orchestrates multiple applications to allow the creation, management and presentation of seamless digital experiences. It forms part of a digital business ecosystem via API-based integrations with adjacent technologies. DXPs serve B2C and B2B use cases.
Yext has 1 product in Digital Experience Platforms market
Enterprise AI Search
Gartner defines enterprise AI search as platforms that enable retrieval and synthesis of information across enterprise repositories. They are a key technology for developing AI assistants and AI agents that scale to enterprise needs using retrieval-augmented generation (RAG). They integrate with a wide range of advanced natural language processing (NLP), machine learning (ML) and large language model (LLM) technologies that are essential to knowledge management processes. They are designed to be customized and tuned for specific domains but often come with prepackaged integrations and experiences for some enterprise applications. Enterprise AI search tools are pivotal tools for humans and machines that need to find information and synthesize it to derive insight, so they can subsequently make decisions and take actions. These platforms connect to a wide variety of data sources, normalize and classify information, index it, and match and rank the most relevant results. Their user experiences are commonly customized and are increasingly used as a platform for building AI assistants for a wide variety of operational use cases. Those building RAG-based systems should consider how to configure enterprise search platforms to deliver AI assistants and, in the future, AI agents.
Yext has 1 product in Enterprise AI Search market
Online Reputation Management Software
Online reputation management software allows brands to improve their online reputation by monitoring and managing brand discussions across multiple media channels. The software automatically tracks all the comments, mentions, and reviews shared by users and notifies brands about them, whether it is negative or positive. It then quickly responds to user grievances and resolves them before it damages the brand's reputation while encouraging positive mentions. In addition, it sets up email and advertising campaigns to automatically notify users to share their positive experiences with the brand on different review websites. The analytics tool presents the key stakeholders with insights about the entire brand's online reputation in easy-to-understand reports. The software is typically used in industries such as retail, hospitality, and eCommerce.
Yext has 1 product in Online Reputation Management Software market
Search and Product Discovery
Gartner defines search and product discovery as applications that augment digital commerce solutions to facilitate navigation, filtering, comparisons and, ultimately, selection of products. They provide search (keyword, semantic and visual), merchandising (automation, configuration and curation of business rules) and product recommendations. These applications also provide catalog navigation (including SEO keyword automation and guided selling assistants). Personalization, optimization and analytics capabilities should also be available. Platforms are deployed as SaaS. They provide administrative tooling to enable digital commerce roles (merchandisers, content managers and search specialists) to support customer experiences via no-code. With the emergence of generative AI, conversational search and guided selling assistants are now appearing. Search and product discovery applications can provide the digital customer journey from landing on a website or app to finding the correct product and adding to basket. Search results can be highly visual, using engaging layouts and multimedia. Content other than product information, such as educational information, compliance materials, customer reviews and related news may also be included in search results to engage customers and further support buying decisions.
Yext has 1 product in Search and Product Discovery market
Visual Intelligence
Visual intelligence helps customers find products with relevant visual attributes using real-world images, video and text. Expanding on visual search capabilities, this helps customers identify a specific product, provides related content or detailed information, or otherwise triggers engagement. These solutions analyze catalogs to understand taxonomy and product attributes in addition to visual features, product identification using technologies like computer vision, natural language processing and machine learning. This technology helps ease the path to purchase, driving consumers in sectors like Healthcare, Sports & entertainment, manufacturing , retail etc., from awareness to conversion in an instant by presenting products with relevant visual attributes.
Yext has 1 product in Visual Intelligence market
Web Content Management
Gartner defines WCM as the process of creating, managing and delivering content to one or more digital channels. This is achieved through the use of specific content management features based on a core repository. WCM tools are used to manage content to be delivered to websites and other digital channels. These tools are used by both IT and marketing/business. They may be procured as commercial products or open-source tools and are typically cloud-based. The functionality of WCM solutions goes beyond the publication of webpages. It also includes: - Content-creation functions, such as assembling content components, pages, websites, microsites and landing pages. - A content repository that organizes different content types and their metadata. - Library services, such as check-in and check-out, versioning and rollback. - Security and roles, and permissions management. - Management features such as layout and templates, menus and navigation, and workflows. - Content and application deployment functions. - Personalization capabilities. - The ability to integrate, via APIs, with adjacent technologies such as digital commerce platforms, CRM, and marketing automation platforms. - Hybrid and headless capabilities for API-driven multiexperience content delivery beyond websites and to other channels — such as mobile apps, progressive web apps (PWAs), single-page applications (SPAs), digital and voice assistants and smart devices.
Yext has 1 product in Web Content Management market