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Brand advocacy services refer to strategies, programs, and tools designed to harness the power of satisfied customers, employees, or partners to support and promote a brand or product. These services involve identifying, engaging, and amplifying the voices of brand advocates, helping them share their positive experiences, and leveraging their influence to drive brand awareness, loyalty, and sales. These services provide systems to incentivize for advocate action, tracks effectiveness of campaigns and provides features like leaderboards, badges or challenges to employees, customers, influencers or anyone else who has a genuine passion for the brand. These positive advocacy behaviors encourage others to use the brand's products/services, defend the brand, or proactively discuss its identity or values.

• Yotpo
  4.0

  1 Review

User-generated content software (or UGC platform) helps brands curate visual, video, and text product or company mentions from social media and other sources to support marketing brand-building efforts. This platform curates and cultivates user-generated, influencer, and short-form video content to scale content efforts. The content is then used across channels including website, email, advertising, events, and in-store. It is supported by Artificial Intelligence and data analysis tools to help identify the best-performing media, content use, sales, engagement, and conversion ratio. UGC software is used by travel, hospitality, CPG, retail, auto, and nonprofit industries among others to placement across paid and owned channels and syndication. The content curated and cultivated by UGC platform fills content gaps, adds scale, builds trust and enhances credibility to deliver against objectives such as awareness, conversion and advocacy.

• Visual UGC
  4.0

  1 Review