Zeta Global is present in 5 markets with 6 products. Zeta Global has 186 reviews with an overall average rating of 4.4.
Ad Tech Platforms
Gartner defines the ad tech market as technology for managing digital advertising across channels and devices, including display, video, streaming TV and audio, in-app (including games), social, and search. It provides functions for campaign planning, media buying, advertising analysis, optimization and automation. Ad tech can be used by buy-side and sell-side agents; this evaluation focuses exclusively on buy-side.
Zeta Global has 2 products in Ad Tech Platforms market
Customer Data Platforms
Gartner defines customer data platforms (CDPs) as software applications that support marketing and customer experience use cases by unifying a company’s customer data from marketing and other channels. CDPs optimize the timing and targeting of messages, offers and customer engagement activities, and enable the analysis of individual-level customer behavior over time.
Zeta Global has 1 product in Customer Data Platforms market
Customer Relationship Management - Others
Reviews for 'Customer Relationship Management - Others'
Zeta Global has 1 product in Customer Relationship Management - Others market
Email Marketing
Email marketing is the use of the email channel to deliver and optimize marketing messages — such as brand newsletters or contextually relevant, real-time and personalized communications — in support of engagement across the customer journey. Email service providers often bolster their technology platforms with supplementary managed services to improve the value and scalability of the email channel.
Zeta Global has 1 product in Email Marketing market
Multichannel Marketing Hubs
Gartner defines multichannel marketing hubs (MMHs) as software applications that orchestrate personalized communications to individuals in common marketing channels. MMHs optimize the timing, format and content of interactions through the analysis of customer data, audience segments and offers. MMHs are foundational for multichannel marketing, customer journey orchestration and next best action programs.
Zeta Global has 1 product in Multichannel Marketing Hubs market