Analytics and business intelligence platforms — enabled by IT and augmented by AI — empower users to model, analyze and share data. Analytics and business intelligence (ABI) platforms enable organizations to understand their data. For example, what are the dimensions of their data — such as product, customer, time, and geography? People need to be able to ask questions about their data (e.g., which customers are likely to churn? Which salespeople are not reaching their quotas?). They need to be able to create measures from their data, such as on-time delivery, accidents in the workplace and customer or employee satisfaction. Organizations need to blend modeled and nonmodeled data to create new data pipelines that can be explored to find anomalies and other insights. ABI platforms make all of this possible.
Applicant Tracking Systems (ATS) allow enterprises to streamline the process of managing applications for job openings by consolidating the hiring workflows. Organizations leverage ATS to post & manage new job openings and perform multiple operations around the resumes received from candidates. HR Professionals and Recruiters use ATS to manage and simplify the process of hiring new talents by connecting the database of applicants’ resumes to the job opening created on the Talent Management Portal. ATS provides the ability to perform multiple operations such as storing, scoring, screening, and sorting the candidate resumes based on the job details. Some ATS also provide the capabilities of Candidate Relationship Management through which the HR personnel can reach out and communicate with the candidate. These ATS can be sold as stand-alone products or can be integrated with the onboarding software and Talent Management Software to make it an overall Talent Acquisition Suite.
Gartner defines B2B marketing automation platforms (B2B MAPs) as software applications that support demand generation processes at scale. B2B MAPs help marketers capture and qualify leads and accounts, orchestrate marketing-driven engagement across the full customer journey, and use analytics to optimize and measure performance. B2B MAPs enable marketers to automate a wide range of activities intended to drive new customer acquisition, retention and growth. To support the pursuit of new commercial opportunities (from current or prospective customers), marketers use B2B MAPs to generate, prioritize, and manage leads and buying teams across the revenue life cycle. This includes the distribution of marketing-generated and qualified leads to sales teams for further pursuit.
Batch tracking software, also known as batch inventory management systems, is a specialized tool designed to monitor and manage the production, movement, and storage of goods in batches throughout the supply chain. This type of software is essential for industries like manufacturing, pharmaceuticals, food and beverage, and any other sector where products are produced or distributed in large quantities. By utilizing batch tracking software, companies can efficiently trace the history, application, and location of products, which is crucial for quality control, regulatory compliance, and recall management. It allows businesses to maintain transparency and accountability at every stage of the production and distribution process. Overall, batch tracking software is a vital tool for businesses aiming to optimize their supply chain operations and maintain high standards of product quality and safety.
Gartner defines the CRM Customer Engagement Center market as a cohesive set of software built around core case management tools, used to provide customer service and support by engaging with customers, while intelligently orchestrating the processes, data, systems, and resources of an organization. CEC applications offer workflow management capabilities and may be used as a system of record for customer interactions. The orchestration of customer service and support processes through a CEC application involves both assisted and self-service moments within customer journeys. It is built around case management records and processes. Workflow is an important CEC component, in terms of an organization being able to orchestrate the processing of customer engagements for the best outcomes in an effortless, effective and timely way. In addition to case, workflow, and knowledge management, personalization and enrichment of customer engagements are crucial.
Gartner defines cloud ERP services for local government as services provided by the vendor or third-party systems integrators to assess needs, implement solutions and evolve platforms that are transforming their back-office systems via the implementation of cloud-based ERP solutions. These integrated products include financial management system (FMS) functionality, order-to-cash (O2C), procure-to-pay (P2P), grant fund accounting, utility billing, human capital management (HCM), supply chain management (SCM) and other administrative ERP functionality.
Gartner defines cloud HCM suites for 1,000+ employee enterprises as cloud application suites that deliver functionality for attracting, developing, engaging, retaining and managing employees. Cloud HCM suites for 1,000+ employee enterprises are designed to support transactions and/or analytical processing for more than one of the following use cases within a single integrated solution
Gartner defines cloud HCM suites for regional and/or sub-1,000 employee enterprises as cloud application suites that deliver functionality for attracting, developing, engaging, retaining and managing workers. HCM suites encompass functionality that supports a variety of HR-related processes
Content collaboration tools provide an easy way for employees to use and share content both inside and outside the organizations. Since these tools can be used to collaborate with customers, partners and suppliers, they often provide rich security and privacy controls. Today, much of this functionality also can be found in other tools such as cloud office platforms, workstream collaboration platforms, content services platforms and content services applications. Functional differentiators in dedicated CCTs are difficult to identify.
Corporate learning technologies help organizations train, develop, engage and analyze their learners. They help organizations with compliance, certifications, onboarding, talent development, upskilling, collaboration, coaching and mentoring, sales training, partner education, and customer training.
Data preparation is an iterative and agile process for finding, combining, cleaning, transforming and sharing curated datasets for various data and analytics use cases including analytics/business intelligence (BI), data science/machine learning (ML) and self-service data integration. Data preparation tools promise faster time to delivery of integrated and curated data by allowing business users including analysts, citizen integrators, data engineers and citizen data scientists to integrate internal and external datasets for their use cases. Furthermore, they allow users to identify anomalies and patterns and improve and review the data quality of their findings in a repeatable fashion. Some tools embed ML algorithms that augment and, in some cases, completely automate certain repeatable and mundane data preparation tasks. Reduced time to delivery of data and insight is at the heart of this market.
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Gartner defines document management as the tools and practices used to capture, store, process, and access documents and content in support of personal, team and enterprise needs. It is used for a wide range of collaborative and operational purposes, enabling the digital workplace, content collaboration, content-centric processes, content services for enterprise applications and content governance. Gartner estimates that 70% to 80% of enterprise information is unstructured, posing a significant challenge for organizations that must unlock the potential and mitigate the risks of content. Document management tools are critical to enterprise application strategies that need to support unstructured information or content.
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Electronic signatures are a digital representation of an individual’s agreement that is intended to be the equivalent of a “wet” signature. Electronic signatures encompass a set of methods that can be applied to a digital document to capture intent to sign, and consent to sign electronically. They do this by electronically gathering metadata related to all signing events, and creating an audit trail that is cryptographically sealed to ensure document authenticity, nonrepudiation and integrity of the electronically signed document. This audit trail may also contain various supporting evidence of the individuals signing the document, such as names, email addresses, identity proofing and authentication steps. Evidence details may vary with each product, but the audit trail provides evidence to support the legal value of the document. A digital signature (as it relates to document signing) is a type of electronic signature that, in addition to the requirements of an electronic signature, also requires that each signer sign the document with a digital certificate that is explicitly issued to them.
Email marketing is the use of the email channel to deliver and optimize marketing messages — such as brand newsletters or contextually relevant, real-time and personalized communications — in support of engagement across the customer journey. Email service providers often bolster their technology platforms with supplementary managed services to improve the value and scalability of the email channel.
Gartner defines enterprise low-code application platforms (LCAPs) as platforms for accelerated development and maintenance of applications, using model-driven tools for the entire application’s technology stack, generative AI and prebuilt component catalogs. Enterprise LCAPs target software engineering teams responsible for custom application development and maintenance. Enterprise LCAP features include support for the collaborative development of all application components; runtime environments for high performance, availability and scalability of applications; application deployment and monitoring with detailed usage insights. Enterprise LCAP platforms feature governance controls and success management through self-service capabilities and APIs, developer documentation and training, and service-level agreements for platform operations. Enterprise LCAPs provide the foundation for developing a wide range of application types and application components, including complex front ends, business process automation and distributed data sources.
Enterprise social networking applications facilitate, capture and organize open conversations and information sharing between individual workers and groups within an organization. In addition to capabilities that support conversations and information sharing, they can keep track of the network of relationships between participants (via social graphs), in order to deliver a personalized stream of updates about events or conversations to individuals (via news feeds and activity streams). These applications help people find out about each other, have discussions, share information and generally interact. Interaction occurs either at a one-to-one level, or in groups, teams, communities and networks, and in the context of structured or unstructured business activities.
Organizations use expense management software to simplify their expense reimbursement and reconciliation process. The software provides facilities for expense report creation, submission, approval, reimbursement, and accounting. The software replaces the manual paperwork with an automated workflow to upload, track and submit expense receipts conveniently. These reimbursement receipts are accessible to the administrators through a streamlined process to approve the claims while checking for any corporate policy violations. In addition, the software assists organizations in keeping track of their employee’s corporate expenses.
Knowledge Management (KM) Software enables a wide variety of operations around documents and files to optimize access and flow of information within an organization. Knowledge Management Software is compatible with multiple file types like documents, presentations, audio-video files, etc. to enable all these operations. Enterprises leverage the software to create a centralized repository of information that traditionally existed in silos. The primary function of the software is to store, retrieve, and share information across the organization in a convenient, safe, and reliable manner. Some Knowledge Management Software also provides some extended functionalities like – File Edit history, access management, and content editing capabilities.
Landing page software is a set of specialized tools primarily utilized by digital marketers and businesses. It empowers users to efficiently create and enhance individual web pages, known as landing pages, with the specific goal of converting visitors into leads or customers. These tools feature user-friendly interfaces, an array of customizable templates, and integrated features like A/B testing, analytics, and lead capture forms. In addition, it plays a crucial role in streamlining the process of crafting landing pages that are not only visually appealing but also highly effective in driving conversions for various marketing campaigns and promotional activities.
Marketing dashboard tools collect and integrate marketing data from multiple sources, visualize it, and enable visualization and exploration through a web-based interface. The technology helps marketers deliver near-real-time data and reporting to stakeholders across the marketing organization and the enterprise. These tools cater to the business user rather than the technical professional, as they do not require you to manage a data warehouse or to define a semantic layer. The market features SaaS-based offerings from large, diversified providers as well as small pure-play vendors. Some of these sell marketer-focused solutions, and others have tailored their IT-focused offerings to this new buyer segment.
Gartner defines marketing work management (MWM) platforms as a self-service system of record for marketing projects and productivity. MWM platforms provide stakeholders a holistic view into past, current and planned work that enables management of marketing initiatives and related resources. MWM platforms can offer a range of capabilities such as intake management, resource allocation, project collaboration, workflow automation, template standardization and asset approval. Native or integrated tools may enable varying degrees of strategic and financial planning, budgeting, and talent management
Meeting solutions are real-time communication services with their associated devices that support live interactions between participants for internal and external collaboration, presentations, learning, training sessions and webinars. Meeting solutions power diverse use cases, such as one-on-one meetings, remote sales engagements, board meetings, telehealth sessions, remote banking and consulting services, to name just a few. Meeting solutions enable rich information sharing and interaction by combining audio and video, in-meeting chat, content and screen sharing, and visual collaboration and whiteboarding.
Gartner defines multichannel marketing hubs (MMHs) as software applications that orchestrate personalized communications to individuals in common marketing channels. MMHs optimize the timing, format and content of interactions through the analysis of customer data, audience segments and offers. MMHs are foundational for multichannel marketing, customer journey orchestration and next best action programs.
Non-profit accounting software is a specialized financial management software designed to meet the unique needs of non-profit organizations. Unlike traditional accounting software used by for-profit businesses, non-profit accounting software includes features tailored to manage the finances of non-profit entities, which often have different reporting requirements, revenue sources, and financial management needs. It allows non-profits to track and report on various funds separately, ensuing that donor-restricted funds are used appropriately. It also provides templates to generate financial statements in compliance with accounting standards. By addressing the specific needs of non-profit financial management, this software helps organizations ensure financial transparency, accountability, and efficiency, which are critical for maintaining donor trust and fulfilling their mission.
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Password management (PM) tools are products that provide users with the means to reset their own passwords after an account lockout or when they forget their passwords. PM tools can also synchronize passwords for users across multiple systems, allowing users to access multiple applications with the same password.
Product roadmapping tools for software engineering have simplified product-related communication and streamlined product management and development efforts. This document profiles selected vendors and tools that can assist with: Management of software product vision and strategy alignment Communication of ideas and requirements Decision making through an understanding of user behavior, data and analytics, priorities, and consequences Defining software features and business capabilities, and handling backlogs Planning and tracking software development releases Financial and budget management Collaboration on timelines Communication, negotiation and updates Integration planning and resource tracking Report generation and notifications Managing feedback from developers, teams and users Support for continuous development and continuous integration
PPM software providers covered under this market definition aim to support the selection, planning and execution of a variety of different work packages or containers, including, but not limited to, traditional projects. They often fold in collaboration and communication capabilities and allow work teams and project offices to report, monitor and identify course correction in resource-intensive project and work environments. Providers included in this market offer these capabilities directly through their own products, but frequently recognize that specific integration points may also be needed to connect niche tools or data sources. The PPM capabilities identified as essential or critical include: • Project demand management • Project planning and management • Time management • Resource management • Resource capacity planning • Project portfolio management • Project collaboration • Program management • Reporting services • Security and user management • Integration • Usability
Rapid mobile app development (RMAD) tools are a class of coding-optional tools that enable nonprogrammers to build mobile apps to support, at a minimum, iOS and Android devices. These tools offer high productivity for developers and nondevelopers alike through a variety of approaches that both automate and abstract app development efforts, including drag-and-drop editors, code generation and orchestration, model-driven development, virtualization, business process mapping, component assembly, app configuration and forms construction.
Remote Desktop Software allows secure access and control of remote devices across multiple platforms. The software provides the same level of access as being physically present to manage and control the resources of the remote device. The software offers secure transfer of files in a live or unattended support session. The Remote Desktop software is generally used by the IT professionals performing maintenance and support personnel assisting end-users.
DOM systems use configurable rule-based procedures to orchestrate the fulfillment of customer orders placed through a retailer’s online channel, although many nonretailers are now also exploring or using DOM capabilities within their own supply chain. The purpose of a DOM system is to allow companies to optimize their order fulfillment performance while balancing two primary constraints: - The customer’s expected lead time for receiving their order on-time, in-full - The company’s desire to meet these customer expectations at the optimum fulfillment cost
Gartner defines sales force automation platforms as AI-augmented tools supporting automation and capture of sales activities, processes and administrative tasks, facilitating initiation, engagement and documentation of buyer-seller interactions through multiexperience and channel-agnostic approaches and devices. They leverage advanced analytics to support actionable insights, tracking and monitoring sales contact, pipeline and opportunity management; guided selling; and forecasting process execution. Optimal UX for sales managers or leadership extends beyond internal use cases, and is scalable to support buyer-seller intermediation and shared prospect/customer experiences. These platforms incorporate AI features beyond add-on products in predictive and prescriptive analytics, ML and NLP, enhancing processes and customer interactions. Sales force automation (SFA) is a foundational sales technology implemented to automate and augment an organization’s core sales processes. Leveraging AI and advanced analytics, it enhances the seller’s ability to engage with customers across various interaction touchpoints and devices. It not only streamlines administrative tasks, but also provides actionable insights for improved sales contact, pipeline and opportunity management.
Scheduling Automation software is a tool designed to automate and streamline the process of scheduling and managing appointments, meetings, tasks, and other time-related activities. The software improves overall efficiency in scheduling processes, enhances communication, reduces manual efforts, and scheduling conflicts. The typical features include calendar integration, online appointment booking, availability management, reminders and notifications, time zone management, and resource allocation. It is widely leveraged by individuals, teams, or organizations across various industries, such as healthcare, customer service, education, project management, and more.
Social marketing management (SMM) tools equip organizations with the ability to orchestrate and manage a wide range of social communication efforts across various marketing teams and social platforms within a single tool. These software solutions help marketing leaders monitor, collect and analyze social data; develop, publish and promote content; identify and engage with their audience; and track the performance and impact of these communications.
The market for social software in the workplace includes software products that support people working together in teams, communities or networks. These products can be tailored to support a variety of collaborative activities. Buyers are looking for virtual environments that can engage participants to create, organize and share information, and encourage them to find, connect and interact with each other. Business use of these products ranges from project coordination within small teams or homogeneous groups, to information exchange between employees across an entire organization.
Gartner defines unified communications as a service (UCaaS) as a multitenant, subscription-based service. It is cloud-delivered, and it provides business telephony features; external, public switched telephone network (PSTN) connectivity that enables inbound or outbound calling; and collaboration features, such as messaging and meetings. UCaaS services can be consumed by end users with traditional handsets, desktop clients, meeting room systems and mobile apps. Gartner’s definition of meetings for the UCaaS market focuses on the capabilities for internal collaboration, work from home and external presentation meeting use cases only. Other specialized use cases — such as webinar, remote support, distance learning and training — are often available from UCaaS offerings, but are not mandatory for this research. These use cases are part of a separate market defined by Gartner (meeting solutions).
WFM is a solution comprising software, services and (often) hardware that helps organizations manage the operational deployment of their workers. In most cases, WFM is deployed for hourly paid/blue-collar employees. The deployment of WFM for both hourly and salaried workers can be justified primarily in the following cases: The organization wants both salaried and hourly workers to use the same absence management and/or access control system. To capture the overtime of salaried workers and use that data to calculate gross pay. When salaried workers are scheduled to work dynamic shifts, rather than set “office” hours. When salaried workers must allocate and track their time to projects or tasks and a WFM system is already in use.