ZoomInfo is present in 5 markets with 6 products. ZoomInfo has 662 reviews with an overall average rating of 4.4.
Account-Based Marketing Platforms
Gartner defines account-based marketing (ABM) platforms as software that enables B2B marketing and sales teams to run ABM programs at scale, including account selection, planning, engagement and reporting. Platforms enable the creation of target account lists by unifying first- and third-party data. In addition, platforms may engage audiences by activating channels such as display advertising, social advertising, email and sales engagement, using a mix of native capabilities and integrations. ABM platforms help B2B marketers and sellers to create a set of target accounts and engage buying team members with relevant outreach and content to help buyers explore and evaluate their solutions.
ZoomInfo has 1 product in Account-Based Marketing Platforms market
Revenue Data Solutions
Revenue data solutions (RDS) provide proprietary, third-party and AI/ML-driven customer data to commercial teams. They make this data accessible as a stand-alone offering and/or through a SaaS product for integration into various technologies across the revenue tech stack. Data-driven commercial teams rely on RDS’ actionable context and guidance to prioritize and engage buyers. RDS solutions are used across functions to facilitate scoring, planning, business analytics and data management.
ZoomInfo has 2 products in Revenue Data Solutions market
Revenue Intelligence
Gartner defines revenue intelligence as applications that provide sellers and managers with deeper visibility into customer interactions and seller activity. This information forms the basis for enhanced insights into deal progress, guided selling, pipeline analytics and sales forecasting. Predominantly used by B2B sales organizations, revenue intelligence improves seller effectiveness by reducing the burden of CRM data entry and guiding sellers on how to best engage with customers. Revenue intelligence uses AI and advanced analytics to amplify the value of commercial data, accelerate sales cycles and increase success rates at all stages of the revenue process. Revenue organizations sometimes find that traditional sales force automation (SFA) implementations require their sellers to invest too much time on data management and don’t provide enough insight to sellers and managers to materially boost productivity. Revenue intelligence offers capabilities that address these two challenges. Revenue intelligence applications can reduce the time sellers spend on data management by: Automatically identifying customer interactions, including emails, meetings, chats and web calls Associating these interactions with the appropriate account, contact, lead or opportunity in SFA Logging the interactions on the seller’s behalf. Some revenue intelligence applications also offer conversation intelligence to capture and analyze these interactions and provide insights on deal progress or seller performance. Revenue intelligence can boost seller productivity by providing AI-guided selling based on account characteristics and interaction history at the opportunity level. Many revenue intelligence applications offer a seller action queue that reduces the burden of daily planning and task prioritization. These applications also improve manager productivity: Insights from activity history and conversation intelligence make it easier for managers to navigate large volumes of data to coach sellers and submit accurate forecasts.
ZoomInfo has 1 product in Revenue Intelligence market
Sales Engagement Applications
Sales engagement applications (SEAs) streamline how sellers execute sales activities and deal workflows at scale. They optimize seller productivity by combining three key capabilities into a single interface: multichannel engagement (e.g., email, voice, SMS, video, social media), outbound workflow execution and time-saving AI/automation. Sellers rely on SEAs to streamline guidance into whom to engage and when, and what messaging to use, while capturing sales activities back into sales force automation (SFA) platforms.
ZoomInfo has 1 product in Sales Engagement Applications market
Speech Analytics Platforms
The market for SA platforms in customer service and support is an application that analyzes speech content in customer interactions in real time and postcontact. Vendors providing these services offer the following solutions: -Transcription and metadata for traits of the interaction, including sentiment analysis -Interface for designing workflows and visualizing data -Storage and flexible deployment options -Ability to customize speech models, encrypt and redact sensitive data, and integrate with the enterprise ecosystem. Informed application of SA technology capabilities will help customer service and support leaders monitor and evaluate customer interactions to improve customer and employee experience. SA platforms can either be stand-alone analytics platforms with integration capabilities or can be included natively as part of broader customer engagement suites.
ZoomInfo has 1 product in Speech Analytics Platforms market