NextRoll Reviews, Ratings & Features 2026 | Gartner Peer Insights

Gartner defines account-based marketing (ABM) platforms as software that enables B2B marketing and sales teams to run ABM programs at scale, including account discovery and selection, planning, engagement and reporting. ABM platforms enable the creation of target account lists by unifying first- and third-party data. In addition, they may engage audiences by activating channels such as display advertising, social advertising, email and sales engagement using a mix of native capabilities and integrations.

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Account-Based Marketing Platforms

AdRoll ABM

NextRoll

Enterprise Account Executive

Really solid platform that helps our team be more precise in targeting accounts using intent signals.

<50M USD

50M - 250M USD

3B - 10B USD

1B - 3B USD

250M - 500M USD

500M - 1B USD

30B + USD

10B - 30B USD

Gov't/PS/ED 5,000 - 50,000 Employees

Director, Digital media

Some conflicting information from the Rollworks team on features that was disappointing and caused more confusion than was necessary. I also think Rollworks doesnt compare as favorably to other platforms in terms of pushing audiences into ad platforms.

Sales Manager

Our company has seen a fantastic overall experience with AdRoll. It allows our digital & marketing B2B teams to launch campaigns quickly with a seamless and easy-to-use interface, and drive effective outreach. 

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B2B Media Group

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Foundry

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N.Rich

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Grant Thornton

Expandi Group (Jabmo)

CIENCE

Refract Consulting

Userled

Propensity

NextRoll is a marketing technology company that empowers businesses to drive sustainable growth while building trusted connections with their audiences. Built on nearly two decades of AI and data expertise, NextRoll delivers its solutions through AdRoll, its flagship brand and connected advertising platform. The AdRoll platform brings together two powerful offerings: the AdRoll product, which helps brands generate awareness, deepen engagement, and drive measurable revenue through AI-powered multi-channel campaigns; and AdRoll ABM, a full-funnel account-based marketing product that unifies buyer insights, predictive AI, and multi-touch advertising to accelerate pipeline and revenue for B2B teams. Together, these solutions give marketers the clarity, efficiency, and performance they need to grow with confidence. NextRoll is a privately held company headquartered in San Francisco, CA.

RollWorks, a division of NextRoll, offers ambitious B2B companies an account-based platform to align their marketing and sales teams and confidently grow revenue. Powered by proprietary data and machine learning, RollWorks√¢‚Ç¨‚Ñ¢ solutions address the needs of organizations large and small √¢‚Ç¨‚Äùfrom those with best-in-class ABM programs to those just beginning their exploration. By empowering teams to identify their target accounts and key buyers, reach those accounts across multiple channels, and measure program effectiveness in their system-of-record, RollWorks is an indispensable platform for marketers and sellers who believe that an account-based approach is just good business.

Get started today with a 30-minute demo of the account-based platform that delivers 5x the ROI compared to other ABM vendors. 
Click "Learn More" above. 


RollWorks, a division of NextRoll

Reviews

Ratings Overview

Overall experience with

Favorable Review

AdRoll Simplifies Campaign Launches for B2B Marketing

Critical Review

Fine ABM Tool, Other Options More Appealing

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