ZoomInfo Reviews, Ratings & Features 2026 | Gartner Peer Insights

Gartner defines account-based marketing (ABM) platforms as software that enables B2B marketing and sales teams to run ABM programs at scale, including account discovery and selection, planning, engagement and reporting. ABM platforms enable the creation of target account lists by unifying first- and third-party data. In addition, they may engage audiences by activating channels such as display advertising, social advertising, email and sales engagement using a mix of native capabilities and integrations.

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Account-Based Marketing Platforms

ZoomInfo Marketing

ZoomInfo

Business Development Associate

It's a good, well established platform. There are large databases available but does often feel like there's missing pieces, so I tend to use other free tools in some cases. The insights also sometimes feel like they may be outdated/not relevant or updated recently.  

<50M USD

50M - 250M USD

500M - 1B USD

250M - 500M USD

3B - 10B USD

Gov't/PS/ED <5,000 Employees

1B - 3B USD

30B + USD

10B - 30B USD

Large database to work from, but comes at a very high cost with sometimes very outdated information

Account Manager

ZoomInfo has fundamentally changed how we identify and engage with high-value accounts by providing real-time buyer intent data. 

6sense

Demandbase

Dun & Bradstreet

NextRoll

Other...

DemandScience

B2B Media Group

Informa TechTarget

Foundry

N.Rich

Integrate

Grant Thornton

Madison Logic

Signum.AI

Expandi Group (Jabmo)

CIENCE

Belkins

Momentum Data

Anteriad

Userled

pharosIQ

Refract Consulting

Influ2

Callbox

Propensity

RollWorks

Delivr.ai

ZoomInfo is the Go-To-Market Intelligence Platform that empowers businesses to grow faster with AI-ready insights, trusted data, and advanced automation. Its solutions provide more than 35,000 companies worldwide with a complete view of their customers, making every seller their best seller. With notable compliance to both GDPR and CCPA, ZoomInfo also ensures stringent data security and privacy.


ZoomInfo (NASDAQ: ZI) is the go-to-market platform that helps businesses find, acquire and grow their customers. 

ZoomInfo delivers accurate, real-time data, insights, and technology to more than 35,000 companies worldwide. Businesses use our data and platform to increase efficiency, align sales and marketing teams, and consolidate technology stacks. We are a recognized leader in data privacy, with industry-leading GDPR and CCPA compliance and numerous data security and privacy certifications. For more information about how ZoomInfo helps customers unlock insights, engage customers, and win faster visit: www.zoominfo.com 

Specialities: GTM platform, GTM strategy, sales intelligence, conversation intelligence, marketing intelligence, sales engagement, contact data, intent data, lead generation, improved prospecting, business information, business contacts, account-based marketing (ABM), data accuracy, database hygiene, and data orchestration.

ZoomInfo is a platform used by businesses globally to enhance their market reach and customer growth. It provides accurate and timely data, insights, and technology to companies, primarily used to increase business efficiency, align sales with marketing teams and streamline technology stacks. It also offers proficiency in areas such as sales and marketing intelligence, contact and intent data, lead generation, business information and contacts, and account-based marketing. It emphasizes on data accuracy, database hygiene, and data orchestration. With notable compliance to both GDPR and CCPA, ZoomInfo also ensures stringent data security and privacy.


Reviews

Ratings Overview

Overall experience with

Favorable Review

ZoomInfo Delivers Accurate Data but International Coverage and Navigation Pose Challenges

Critical Review

Large Data Selection With Complicated Interface and Potentially Inaccurate Information

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