Adform Reviews, Ratings & Features 2026 | Gartner Peer Insights

Advertising technology (ad tech) platforms help digital marketing leaders plan, buy and manage digital advertising campaigns across channels, including, but not limited to, display, video, streaming TV and audio, mobile, social media and search. They provide functions for campaign planning, media buying, advertising analysis and optimization and automation. Ad tech platforms can be used by buy-side and sell-side agents.

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Ad Tech Platforms

Ad Tech Platforms (Transitioning to Advertising Platforms)

Advertiser Edge (Legacy)

Adform FLOW

Adform

COMMUNITY MANAGER

The overall experience using this platform has been just amazing. What I really like about this tool is that it is really simple to use with so many features that are more useful to advertising needs. The analytics tools help a lot as they are so great in providing real insights that help in improving the campaign.

<50M USD

50M - 250M USD

500M - 1B USD

250M - 500M USD

1B - 3B USD

30B + USD

3B - 10B USD

10B - 30B USD

Gov't/PS/ED <5,000 Employees

Director, Trading and Data Management

overall average, what's worked well is timely support on basic things, while support on more advanced functions is taking too long. PMP and PG deal tools in the platform are very lacking.

Senior Product Marketing Manager

Offers a straightforward step by step process to create campaigns along with a lot of great dynamic ad formats to choose from.

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Adform operates as a global independent advertising platform committed to delivering modern marketing solutions. It utilizes its proprietary enterprise technology, Adform FLOW, with an emphasis on user experience, scalable design, and an open architecture. This allows the comprehensive management of campaign lifecycles. Adform strives to provide transparency and control within advertising operations, ensuring clients retain ownership of all campaign data. Established in 2002, Adform's underlying goal is to create technology that amplifies the collaboration between human and machine, providing an augmented intelligence to enrich business outcomes for its clients around the world.

Adform is the only global, independent and fully integrated advertising platform built for modern marketing. Its unique enterprise technology ‚Äì Adform FLOW ‚Äì harnesses superior user experience and a scalable, modular and open architecture, to enable seamless management of the whole campaign lifecycle. It provides clients with enhanced control and transparency across their advertising operations, including ownership of all data from their campaigns. Since 2002, Adform has developed technology to enhance human/machine collaboration and deliver augmented intelligence, thereby amplifying business results for its clients around the world.  

Accreditation & Certifications:  
MRC, EDAA Trust Seal Certified, TAG Certified Against Fraud, TAG Certified Against Malware, IAB Gold Standard, JIC|WEBS Brand Safety Certificate 

Industry Recognition:  
Gartner Voice of the Customer Rated Customers‚Äô Choice 2022
Positioned as a Leader in Gartner Magic Quadrant for Ad Tech (2018, 2019, 2020, 2021) 
Top 100 Financial Times Diversity Leaders List 2021

Awards: 
The Drum Awards: Digital Advertising 2022 ‚ÄòBest response to change‚Äô with ID Fusion (2022)
iF Design Award (2022) - Award for UX for Adform FLOW
Red Dot Award for User Experience (2021)
Ad Tech Rising Star 2019 - Jody Shilliday 
The Drum Digital Advertising Awards 2019 ‚Äì Mobile Category (Award) 
IAB Mixx Awards 2019 - Programmatic Advertising (Silver) 
Top IT Employer 2018 CV-Online  
Danish Digital Awards 2018 (Gold, Data & Marketing Automation) 
Danish Digital Awards 2018  (Bronze, E-Commerce B2c + B2B) 
Danish Digital Awards 2018 (Innovation, Established Brands) 
Lithuania's Best Employer (2012, 2014, 2016) 
EY Entrepreneur Of The Year 2015 (Denmark) 
Gazelle Award (2009, 2010, 2011, 2015) 
INMA.ORG - New Concept to Incubate Products or Ideas 2017 (Finalist) 
Outdoor Lions, Cannes Lions 2014 (Finalist)  
MediaPrisen 2014: Mediekreativitet (Mediaprisen Vinner Av Gull) 
White Bull Longhorn Award (2011)

Operating as a unique, global and fully integrated advertising platform in service of contemporary marketing, Adform's distinctive enterprise tool, Adform FLOW, capitalizes on state-of-the-art user experience. Its scalable, modular, and open architecture facilitates effortless management of entire campaign lifecycles. Clients gain amplified control and transparency over their advertising activities, retaining ownership of all campaign data. Adform, with roots dating back to 2002, continuously upgrades its technology to improve collaboration between human and machine, providing augmented intelligence that enhances its clients' business outcomes across the globe.

Reviews

Ratings Overview

Overall experience with

Favorable Review

Driving Conversions with Dynamic Ad Formats: A Look at a Robust Tool to Control Ad Budget

Critical Review

Clunky UI, well suited for exchange buying, identity solution needs testing.

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