Basis Reviews, Ratings & Features 2026 | Gartner Peer Insights

Advertising technology (ad tech) platforms help digital marketing leaders plan, buy and manage digital advertising campaigns across channels, including, but not limited to, display, video, streaming TV and audio, mobile, social media and search. They provide functions for campaign planning, media buying, advertising analysis and optimization and automation. Ad tech platforms can be used by buy-side and sell-side agents.

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Basis

MARKETING ASSOCIATE

The trainers onboarding us have been exemplary in their time and training. We've had our hands held every step of the way. They have shared a ton of resources, too.

In addition, there is a customer success team that has set a cadence with us weekly to go over pacing and other issues. All campaigns are carefully vetted before launch. It's a process that ensures quality launch and provides peace of mind for media buyers and clients.

<50M USD

50M - 250M USD

250M - 500M USD

500M - 1B USD

Gov't/PS/ED <5,000 Employees

1B - 3B USD

3B - 10B USD

10B - 30B USD

Gov't/PS/ED 5,000 - 50,000 Employees

Gov't/PS/ED 50,000 + Employees

Director of Digital Marketing

The team at Basis is great, the reason for the rating is due to the monthly management fee despite being on a self managed plan - other DSP partners don't have that requirement and offer a managed service. Also, the forecasting tool is a bit clunky as well as the reporting. 

Director of Operations

Our training with representative was absolutely incredible. He was very knowledgeable, personable, and engaging.  He really made those training sessions enjoyable. I can tell our team was very eager and optimistic to learn from him on a weekly basis

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Basis Technologies is a global provider of programmatic advertising and media automation software and services for enterprises. The Basis platform improves omnichannel marketing performance by unifying programmatic and direct media buying, workflow automation, cross-channel campaign planning, universal reporting and business intelligence. It delivers a comprehensive selection of buying methods across all channels and devices, utilizing all major creative types and formats. Delivered through a world-class media services team or a SaaS model, Basis solves digital media complexity and drives profitability through a single system of record, seamless team collaboration, and actionable data-driven insights. 

Basis Technologies is a global provider of workflow automation, intelligence and programmatic trading software for the marketing enterprise. Its technology platform consolidates digital operations across programmatic, publisher-direct, connected TV (CTV), search, and social campaigns. Basis integrates otherwise disconnected processes, systems and point solutions to create a seamless workflow and centralized system of record for digital marketers. 

Headquartered in Chicago, Basis is renowned for its commitment to employees and workplace culture. The company has offices in nearly every U.S. state as well as in Canada, Mexico and Argentina, with customers throughout North America, South America, and Europe. 

Basis Global Technologies

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Team Champions Training - Leaves Client Confident and Ready

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