The variety of channels and formats within each of them. You can do display, yes, but you can also do display well, using multiple sizes, static and animated, and ensuring your display campaign really draws attention and build awareenss within your audience. Another callout if you're new to the platform (or to programmatic advertising in general) is to check out their MediaMath Academy which comes really handy!
October 6, 2025
Mediamath is only really limited to display buying as all of their inventory is based on this. Video, DOOH and audio is quite limited compared to other DSPs.
September 17, 2021