Overall experience with
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Favorable Review
Product: InMobi DSP
Inmobi DSP: A Deep Dive into its Audience Segmentation Capabilities
Likes and dislikes about
likes
The thing I like most about Inmobi DSP is its audience targeting and optimization capabilities. They offer specific audience segmentation which is required by advertisers like us to promote our campaigns in different verticals.
November 8, 2024
dislikes
1. They claim to provide Region specific targeting but the truth that their this service is not perfect or upto the mark which many times leads to false conversions and we as advertiser end up paying for this. 2. They try making CTA button more sensitive in case to drive more people land to the page who were not willing to see that ad just to make money out of it by charging advertiser which I think is not a good practice- It also depends on the billing type once chooses. 3. DSP statistics page is something which is complicated. I think that can be made better and robust in terms of user - by improving UI and making process faster on their platform. 4. They should not take product live on their platform directly but only after the ad is made as per their guidelines and abide by it. Like they took some shitty format ads live and update it at later stage which should not be the case. 5. Also before taking any ad live they should consult with advertiser as well if that full fills our requirement as well.
September 18, 2022
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