The wide range of targeting options, starting with the different types such as third party segments, browsing audiences, etc. as well as the different parametrers and options within each of those categories. The best thing? You can create several types of audiences and combined them all under one master audience for your campaigns to get the best out of all of them!
July 25, 2025
Campaign set up is complex and the absence of a built in ad builder or responsive display ad builder makes creating different sizes tedious.
June 27, 2025