Dataaegis Reviews, Ratings & Features 2026 | Gartner Peer Insights

Marketing analytics skills are among the most important capabilities in the marketing organization, yet it remains difficult to recruit, hire and retain people with strong skills to support in-house teams. Most marketing teams still struggle with a skills gap in this domain. As a result, marketers seek to augment internal teams by using advanced analytics service providers that offer third-party expert resources, proprietary methodologies and models, and even managed technology to help marketers tackle some of their toughest challenges. Vendors in this market specialize in advanced analytics, including sophisticated methods such as mapping the customer journey, attributing marketing spend to measured outcomes, simulating and measuring business impact of marketing and advertising campaigns, and implementing predictive models. Engagements may be project-based or part of an ongoing partnership, and may include the use of proprietary technology. (Retired as of Jul-02-2026).

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Advanced Analytics Service Providers for Marketing (Retired)

Advanced Analytics Service Providers for Marketing

Aritic PinPoint

Dataaegis Software

Corporate Communications Specialist

A MAS solution that promises a lot. From social media monitoring to lead nurturing drip campaigns, Pinpoint tries to cram everything in.

<50M USD

50M - 250M USD

OPERATIONAL MARKETING MANAGER

Aritic PinPoint has the feature of conversion tracking, which is quite helpful, and it has a reasonable capability for segmenting data. Nevertheless, similarity as the longed for precision among different sites is more double-edged in terms of the creation of highly customized marketing for the visitors' site behavior. While this is a significant shortcoming for marketers who are aiming to get website interactions for lead nurturing, it creates an opportunity for the creation of an additional rich media experience.

Aritic is a comprehensive automation platform composed of various applications including marketing automation, communication automation, sales pipeline CRM, service desk and business automation stack. Designed for B2B businesses, these multiple applications aim to streamline operations and foster efficiency. Aritic is a product offered by its parent company, DataAegis Software Pvt. Ltd., which serves businesses worldwide.

Aritic platform is an unified automation platform. It includes marketing automation, communication automation, sales pipeline CRM application, service desk application and business automation stack designed for B2B businesses. At present there are more than 1800+ business globally, using DataAegis Software Pvt. Ltd. products; which is the parent company of Aritic. Few of the notable customers include- Wunderman, Abbott, BTCC, Dunlop, Manipal Global, Pearson, Paradise Property, Snaplogy, Citrix, Moovely, Avisolve, Magnum, and a couple of Fortune 500 companies.

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A Marketing Automation Software that promises a lot

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Demystifying the Innovative Features of Aritic PinPoint

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