Nielsen Reviews, Ratings & Features 2026 | Gartner Peer Insights

Marketing analytics skills are among the most important capabilities in the marketing organization, yet it remains difficult to recruit, hire and retain people with strong skills to support in-house teams. Most marketing teams still struggle with a skills gap in this domain. As a result, marketers seek to augment internal teams by using advanced analytics service providers that offer third-party expert resources, proprietary methodologies and models, and even managed technology to help marketers tackle some of their toughest challenges. Vendors in this market specialize in advanced analytics, including sophisticated methods such as mapping the customer journey, attributing marketing spend to measured outcomes, simulating and measuring business impact of marketing and advertising campaigns, and implementing predictive models. Engagements may be project-based or part of an ongoing partnership, and may include the use of proprietary technology. (Retired as of Jul-02-2026).

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Advanced Analytics Service Providers for Marketing (Retired)

Advanced Analytics Service Providers for Marketing

Nielsen Advanced Analytics Services for Marketing

Nielsen

Manager, Product Marketing

The analytical support provided by Nielsen was on point and I wish we had used their services earlier on in the journey, however there was friction when additional features were required and imitations on customization of the products used.

50M - 250M USD

30B + USD

500M - 1B USD

<50M USD

250M - 500M USD

1B - 3B USD

Engineer

Overall experience was good, the support & negotiation was up to the mark. They definitely understand the requirements and suggest the best possibility. I really liked it but there are some limitations in customisation as the business needs to be very flexible. Although the overall experience was good. It's a reliable product 

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Nielsen is a global entity focused on providing audience insights, data, and analytics. The company strives to understand human behaviors across numerous channels and platforms. This understanding serves as a foundation for delivering unbiased, usable intelligence, aiding businesses in establishing fruitful connections and engaging interactions with their audiences. Nielsen has a worldwide presence, conducting operations across over 55 countries.

Nielsen shapes the world‚Äôs media and content as a global leader in audience insights, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences‚Äînow and into the future.

Nielsen operates around the world in more than 55 countries. Learn more at http://nlsn.co/6006JMfty and connect with us on social media (LinkedIn, Twitter, Facebook and Instagram).

Reviews

Ratings Overview

Overall experience with

Favorable Review

From Global Expertise to Software Limitation: Nielsen's Analytical Journey

Critical Review

Exploring Specificity and Flexibility: Assessing Product Strengths and Weaknesses

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