Act-On Reviews, Ratings & Features 2026 | Gartner Peer Insights

Gartner defines B2B marketing automation platforms (B2B MAPs) as software applications that support demand generation processes at scale. B2B MAPs help marketers capture and qualify leads and accounts, orchestrate marketing-driven engagement across the full customer journey, and use analytics to optimize and measure performance.
B2B MAPs enable marketers to automate a wide range of activities intended to drive new customer acquisition, retention and growth. To support the pursuit of new commercial opportunities (from current or prospective customers), marketers use B2B MAPs to generate, prioritize, and manage leads and account buying groups across the revenue life cycle. This includes the distribution of marketing-generated and qualified leads to sales teams for further pursuit.
Also, B2B MAPs are used to orchestrate and measure multichannel customer engagement campaigns and programs. B2B MAPs enable marketers to design and activate some communication channels natively — most notably, email and web landing pages — and orchestrate customer engagement through other channels via integrations with other tools/platforms.

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B2B Marketing Automation Platforms

Act-On Marketing Automation Platform

Act-On

MARKETING ASSOCIATE

It was a very good product, Very easy to use and incredibly cost effective. I would recommend it as it you're getting great value for money.

<50M USD

50M - 250M USD

1B - 3B USD

500M - 1B USD

10B - 30B USD

250M - 500M USD

3B - 10B USD

30B + USD

Gov't/PS/ED <5,000 Employees

Gov't/PS/ED 5,000 - 50,000 Employees

Marketing Automation Manager

We did not have a good onboarding experience with Act-on and have found the support to be lacking, both online and over the phone. The system is not nearly as easy to implement and use as was first demonstrated to us, and there are several functions of the platform that do not work in an ideal scenario. We have hired a consultant to help, and are able to do some of the things we thought we would be able to but are not nearly as far along as we should be. 

Marketing Associate

Overall I think it is a very useful tool for email marketing and CRM system.

Marketo

HubSpot

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SugarAI

Microsoft

Other...

Oracle

Adobe

Salesfusion

Sage

Zoho

YetiForce

WiseTeam

Infor

BUSINESSNEXT

InsideView

Dataaegis

Acoustic

Acquia

CallidusCloud

Velocify by Ellie Mae

Acquia (Mautic)

MMIT

Creatio

TargetX

Conversica

Act-On Software focuses on providing cutting-edge solutions that allow marketers to engage effectively throughout the entire customer lifecycle. The company's primary offerings render customer data operational enabling marketers to design smart, efficient programs to drive their business growth and increase customer lifetime value. Centralized on serving marketers first, Act-On utilizes advanced technology to assist marketers in establishing enduring customer relationships. It offers a range of features including marketing automation, lead scoring, CRM integration, dynamic forms, SMS marketing, account-based marketing, email deliverability, email marketing automation, marketing segmentation, lead management, lead nurturing, social media marketing, sales intelligence, and ROI reporting. Act-On Software is dedicated to promoting an inclusive environment where everybody's unique contribution is respected, valued, and seen as a valuable addition to the team.

About Act-On: 

Act-On Software provides solutions that empower marketers to engage targets at every step of the customer lifecycle. Act-On makes customer data actionable so marketers can dream big and build smart, effective marketing programs to grow their businesses and generate higher customer lifetime value √¢‚Ç¨‚Äú all with the fastest time-to-value. 

Our mission: 

We put the marketer first, so they can bring their biggest, boldest growth strategies to life. Act-On leverages the power of technology to help marketers create human connections with their customers that last a lifetime.  

Features include:

Marketing automation 
Lead scoring
CRM integration
Dynamic forms
SMS marketing 
Account-based marketing 
Email deliverability 
Email marketing automation 
Marketing segmentation
Lead management
Lead nurturing
Social media marketing
Sales intelligence
ROI reporting

Our values: 

Put People First

Be Yourself

Do Your Best (Together)

Make it Better

Committed to Diversity, Inclusion and Belonging:

At Act-On Software, we strive to uphold an inclusive environment where all people feel respected, valued and a true sense of belonging. We welcome applicants irrespective of race or ethnicity, gender identity and expression, sexual orientation, religion, age, educational background, socioeconomic status, disability, or veteran status, and we√¢‚Ç¨‚Ñ¢d love to explore what you can add to our team.

Interested in learning more about a career at Act-On? 

Visit our Careers page to learn more about our company and see the open positions available! 


Act-On Software

Reviews

Ratings Overview

Overall experience with

Favorable Review

Effective CRM System Noted for User-Friendly Interface and Utility

Critical Review

The platform and support need improvement, but great for simple businesses

Likes and dislikes about

likes

dislikes