ActiveCampaign Reviews, Ratings & Features 2026 | Gartner Peer Insights

Gartner defines B2B marketing automation platforms (B2B MAPs) as software applications that support demand generation processes at scale. B2B MAPs help marketers capture and qualify leads and accounts, orchestrate marketing-driven engagement across the full customer journey, and use analytics to optimize and measure performance.
B2B MAPs enable marketers to automate a wide range of activities intended to drive new customer acquisition, retention and growth. To support the pursuit of new commercial opportunities (from current or prospective customers), marketers use B2B MAPs to generate, prioritize, and manage leads and account buying groups across the revenue life cycle. This includes the distribution of marketing-generated and qualified leads to sales teams for further pursuit.
Also, B2B MAPs are used to orchestrate and measure multichannel customer engagement campaigns and programs. B2B MAPs enable marketers to design and activate some communication channels natively — most notably, email and web landing pages — and orchestrate customer engagement through other channels via integrations with other tools/platforms.

Active

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ActiveCampaign Platform

ActiveCampaign

Marketing Associate

We were switching from another platform to ActiveCampaign, primarily because we wanted to switch to marketing automation for a lot of our existing processes. The process took a while to execute and we had a third party vendor to support us in the transition. 

<50M USD

50M - 250M USD

250M - 500M USD

500M - 1B USD

3B - 10B USD

30B + USD

Gov't/PS/ED <5,000 Employees

DIGITAL MEDIA PRODUCER

Overall ActiveCampaign is easy to use and intuitive in terms of navigating through the interface. Building and scheduling emails is very quick and efficient, uploading images and customizing your email is user-friendly and overall efficient.

Marketing Manager

We're a 90-person consulting organization and I personally use ActiveCampaign platform daily for drip sequences, contact segmentation, and tracking campaign performance. In this tool there is lot of options are there but specifically the automation builder is genuinely most powerful once you get the hang of it-conditional branching based on deal stage or contact behavior without needing a developer is really useful. Overall this tool is best for SMEs and MSMEs.

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ActiveCampaign operates in the realm of marketing automation, email marketing and customer relationship management (CRM). The company's principal focus lies in helping businesses expand through technically advanced automation platforms which are oriented towards achieving scalable and personalized customer experiences. ActiveCampaign's comprehensive automation solution amalgamates transactional email, email marketing, ecommerce marketing, and CRM to deliver unique experiences that span across all channels and continue throughout the customer lifecycle. ActiveCampaign provides access to an abundance of pre-built automations and supports a large number of integrations.

ActiveCampaign is the leader in marketing automation, email marketing and CRM for businesses of all sizes and industries. Its powerful automation platform helps organizations in 170 countries grow by scaling and personalizing customer experiences. ActiveCampaign accelerates business growth by providing access to 925+ pre-built automations that combine transactional email and email marketing, marketing automation, ecommerce marketing, and CRM to enable 1:1 experiences that connect across all channels and through the entire customer lifecycle. Over 70% of ActiveCampaign√¢‚Ç¨‚Ñ¢s customers use its 900+ integrations, including Microsoft, Shopify, Square, Facebook, and Salesforce. ActiveCampaign is one of only 17 products with over 10,000 positive customer reviews on G2.com, scoring higher in customer satisfaction than any other solution in Marketing Automation, CRM, and E-Commerce Personalization, and is the Top Rated Email Marketing Software on TrustRadius. Start a free trial at ActiveCampaign.com.

ActiveCampaign is the leader in marketing automation, email marketing and CRM for businesses of all sizes and industries. Its powerful automation platform helps organizations in 170 countries grow by scaling and personalizing customer experiences. ActiveCampaign accelerates business growth by providing access to 925+ pre-built automations that combine transactional email and email marketing, marketing automation, ecommerce marketing, and CRM to enable 1:1 experiences that connect across all channels and through the entire customer lifecycle. Over 70% of ActiveCampaign’s customers use its 900+ integrations, including Microsoft, Shopify, Square, Facebook, and Salesforce. ActiveCampaign is one of only 17 products with over 10,000 positive customer reviews on G2.com, scoring higher in customer satisfaction than any other solution in Marketing Automation, CRM, and E-Commerce Personalization, and is the Top Rated Email Marketing Software on TrustRadius. Start a free trial at ActiveCampaign.com.

Reviews

Ratings Overview

Overall experience with

Favorable Review

Good workhorse for a MSMEs team, but the learning curve is real

Critical Review

Efficient Email Building With Occasional Issues in Scheduling and Delivery

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