HubSpot Reviews, Ratings & Features 2026 | Gartner Peer Insights

Gartner defines B2B marketing automation platforms (B2B MAPs) as software applications that support demand generation processes at scale. B2B MAPs help marketers capture and qualify leads and accounts, orchestrate marketing-driven engagement across the full customer journey, and use analytics to optimize and measure performance.
B2B MAPs enable marketers to automate a wide range of activities intended to drive new customer acquisition, retention and growth. To support the pursuit of new commercial opportunities (from current or prospective customers), marketers use B2B MAPs to generate, prioritize, and manage leads and account buying groups across the revenue life cycle. This includes the distribution of marketing-generated and qualified leads to sales teams for further pursuit.
Also, B2B MAPs are used to orchestrate and measure multichannel customer engagement campaigns and programs. B2B MAPs enable marketers to design and activate some communication channels natively — most notably, email and web landing pages — and orchestrate customer engagement through other channels via integrations with other tools/platforms.

Active

Find the top B2B Marketing Automation Platforms with Gartner. Compare and filter by verified product reviews and choose the software that’s right for your organization.

B2B Marketing Automation Platforms

HubSpot Marketing Hub

HubSpot

Engineering Manager

I have been using HubSpot Marketing Hub daily for over a year. It has greatly simplified our lead generation, email campaigns, and analytics in one platform. I particularly like the Lead Scoring, Journey Builder, and Analytics Dashboard which help us run more effective campaigns.

<50M USD

50M - 250M USD

250M - 500M USD

500M - 1B USD

1B - 3B USD

3B - 10B USD

Gov't/PS/ED <5,000 Employees

10B - 30B USD

30B + USD

Gov't/PS/ED 5,000 - 50,000 Employees

Gov't/PS/ED 50,000 + Employees

MARKET RESEARCH ANALYST

Overall, HubSpot Marketing Hub offers a very intuitive and user-friendly experience with powerful tools for campaign management, automation, analytics and CRM Integration. It simplifies marketing workflows, provides clear performance insights and helps teams execute data-driven strategies efficiently, though advanced features may require time to fully master. 

Sales Manager

We have been using HubSpot Marketing Hub to manage our marketing emails and campaigns, be it from Paid or Organic. They have helped us to manage the social media post. It has really played an important role in SEO optimisation with its recommendations and the best part is I can create CTA's and Forms in it itself and manage my inbound as well as outbound leads. They do provide analytical dashboards and lead scoring which has really helped us a lot.  With the help of this tool we have saved almost 70+ manual work and we don't need multiple people to handle different task, It has lowered our cost also.

Salesforce

Marketo

Zoho

Microsoft

SugarAI

Other...

Oracle

Act-On

Adobe

BUSINESSNEXT

Salesfusion

Sage

Bluebird

InsideView

Freshworks

Conversica

ActiveCampaign

Velocify by Ellie Mae

Pipedrive

Acquia

Pegasystems

YetiForce

Creatio

WiseTeam

Acoustic

LeadSquared

Infor

HubSpot’s customer platform offers enterprise software for marketing, sales, customer service, content management, operations, and commerce.

Want to work in tech? Learn about opportunities for students and recent graduates at HubSpot with us, HubSpot's global university recruiting team. From internships, co-ops, to entry-level opportunities, we're here to help both students and recent graduates start and grow a career that they love.
https://www.hubspot.com/careers/students

HubSpot is a global entity primarily focused on offering opportunities to students and recent graduates interested in technology. The company provides multiple pathways including internships and entry-level prospects, with the goal of aiding individuals in the initiation and expansion of their respective careers.

Reviews

Ratings Overview

Overall experience with

Favorable Review

Customizable reports and easy UI simplify team onboarding process

Critical Review

HubSpot Marketing Hub Simplifies Workflows With Integrated Campaign and Analytics Tools

Likes and dislikes about

likes

dislikes