Oracle Reviews, Ratings & Features 2026 | Gartner Peer Insights

Gartner defines B2B marketing automation platforms (B2B MAPs) as software applications that support demand generation processes at scale. B2B MAPs help marketers capture and qualify leads and accounts, orchestrate marketing-driven engagement across the full customer journey, and use analytics to optimize and measure performance.
B2B MAPs enable marketers to automate a wide range of activities intended to drive new customer acquisition, retention and growth. To support the pursuit of new commercial opportunities (from current or prospective customers), marketers use B2B MAPs to generate, prioritize, and manage leads and account buying groups across the revenue life cycle. This includes the distribution of marketing-generated and qualified leads to sales teams for further pursuit.
Also, B2B MAPs are used to orchestrate and measure multichannel customer engagement campaigns and programs. B2B MAPs enable marketers to design and activate some communication channels natively — most notably, email and web landing pages — and orchestrate customer engagement through other channels via integrations with other tools/platforms.

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Find the top B2B Marketing Automation Platforms with Gartner. Compare and filter by verified product reviews and choose the software that’s right for your organization.

B2B Marketing Automation Platforms

Datalogix (Legacy)

Oracle Eloqua Marketing Automation

Oracle

MARKETING MANAGER

Our team utilizes Eloqua to create automated marketing campaigns and streamline our management of that data.

<50M USD

50M - 250M USD

3B - 10B USD

500M - 1B USD

1B - 3B USD

10B - 30B USD

30B + USD

250M - 500M USD

Gov't/PS/ED <5,000 Employees

Gov't/PS/ED 5,000 - 50,000 Employees

Sr. Manager, Marketing Automation, Operations & Data Privacy

The technical team is fantastic. 
The customer success team has shown a significant decline over the last few years. We are a large account and with the constant re-org that occurs, we've lost the "white gloves" we have had for the last 12 years and have seen engagement only to "buy this, or that, or upgrade to this" but consistent unresponsiveness to our daily needs. The tool it'self works well for our needs but the CSM experience will result in us looking for alternative vendors before our next renewal period. 

SR. PRODUCT MANAGER

My overall experience with Oracle Eloqua includes managing complex marketing automation campaigns, advanced segmentation, and multi-step customer journeys. While the tool has a steep learning curve, its scalability, data control and workflow flexibility make it a powerful solution for enterprise marketing teams.

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Other...

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SugarAI

Act-On

Sage

Pegasystems

WiseTeam

Acoustic

Teradata

Sitecore

ActiveCampaign

Acquia

BUSINESSNEXT

InsideView

Velocify by Ellie Mae

Conversica

Bluebird

Striker Soft Solutions

Freshworks

MMIT

Oracle is a cloud technology company that offers computing infrastructure and software solutions globally. This organization has developed an autonomous database, the first of its kind, to help manage and secure data. Oracle Cloud Infrastructure presents functionalities to facilitate the transition of workloads from on-site systems to the cloud, and vice versa, as well as between different clouds. Oracle's cloud software applications provide modern tools designed to support sustainable growth and resilience in businesses. Tools developed by Oracle are used by a wide range of users including nonprofit organizations and businesses of various sizes, to aid in operations like supply chain streamlining, human resource management, financial planning and connecting data and global users. Apart from business solutions, Oracle's technology also aids in tasks ranging from government defense to scientific and medical research.

We’re a cloud technology company that provides organizations around the world with computing infrastructure and software to help them innovate, unlock efficiencies and become more effective. We also created the world’s first – and only – autonomous database to help organize and secure our customers’ data.
 
Oracle Cloud Infrastructure offers higher performance, security, and cost savings. It is designed so businesses can move workloads easily from on-premises systems to the cloud, and between cloud and on-premises and other clouds. Oracle Cloud applications provide business leaders with modern applications that help them innovate, attain sustainable growth, and become more resilient. 
 
The work we do is not only transforming the world of business--it's helping defend governments, and advance scientific and medical research. From nonprofits to companies of all sizes, millions of people use our tools to streamline supply chains, make HR more human, quickly pivot to a new financial plan, and connect data and people around the world.  

At work, we embrace diversity, encourage personal and professional growth, and celebrate a global team of passionate people developing innovative technologies that help people and companies tackle real-world problems head-on.

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Sequoia Capital

Reviews

Ratings Overview

Overall experience with

Favorable Review

Oracle Eloqua Have Clear Strategy, Strong Foundations, and Better Results

Critical Review

Customers See Decline in White Glove Treatment

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