Overall experience with
How helpful reviews are selected
Favorable Review
Powerful tool for B2B automation, with good CRM integration but a steep learning curve
Critical Review
Lots of settings and features but useful when learned
Likes and dislikes about
likes
What I like most is the integration with Salesforce CRM and the ability to automate B2B marketing processes in a very comprehensive way. I also appreciate that it allows you to segment and nurture leads, and track user activity, which helps in creating more personalized campaigns.
May 15, 2026
dislikes
The first I would say the feasibility of resending emails. We feel it is important to resend an email to those that didn't open the first send, but Salesforce does not have a simple way to set this up like I have experienced on other platforms. Secondly, some settings are hard to find / not in the obvious place. Where you see scheduled / sent emails is hard to find, and I feel like daily settings are spread across the platform rather than homed in one specific area. Thirdly, organisation of the platform is limited. We would have liked to have seen folders and sub folders for email campaigns, instead they are all together in one view which can make it hard to find specific emails. I would also add that the reporting is not as visual / intuitive as we would like, but I understand this is a more technical tool.
May 29, 2026
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