SAP Reviews, Ratings & Features 2026 | Gartner Peer Insights

Gartner defines B2B marketing automation platforms (B2B MAPs) as software applications that support demand generation processes at scale. B2B MAPs help marketers capture and qualify leads and accounts, orchestrate marketing-driven engagement across the full customer journey, and use analytics to optimize and measure performance.
B2B MAPs enable marketers to automate a wide range of activities intended to drive new customer acquisition, retention and growth. To support the pursuit of new commercial opportunities (from current or prospective customers), marketers use B2B MAPs to generate, prioritize, and manage leads and account buying groups across the revenue life cycle. This includes the distribution of marketing-generated and qualified leads to sales teams for further pursuit.
Also, B2B MAPs are used to orchestrate and measure multichannel customer engagement campaigns and programs. B2B MAPs enable marketers to design and activate some communication channels natively — most notably, email and web landing pages — and orchestrate customer engagement through other channels via integrations with other tools/platforms.

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Find the top B2B Marketing Automation Platforms with Gartner. Compare and filter by verified product reviews and choose the software that’s right for your organization.

B2B Marketing Automation Platforms

SAP Marketing Cloud (Legacy)

SAP Engagement Cloud

SENIOR ENGAGEMENT MARKETING SPECIALIST

we used SAP Marketing Cloud for all our email promotions and LNS, the platform was user-friendly and used to give us the full flexibility to create, edit and create emails according to our preferences, and campaign creation and segmentation list building was easy.

<50M USD

250M - 500M USD

1B - 3B USD

50M - 250M USD

500M - 1B USD

3B - 10B USD

10B - 30B USD

30B + USD

Gov't/PS/ED <5,000 Employees

C4M Adoption & Support Manager

The product works well overall, but needs more development in order for it to be better integrated with the sales cloud and the business processes.
Have had good support from product management and great overall sessions where our ideas have been taken into account and are being worked on, but waiting for the resolution on those.
For example, lead transference from the marketing cloud to the sales cloud is currently extremely limited, hence why it has not been fully implemented within our organization, but it is something due to be improved upon this year. 

Marketing Manager

Solid overall, specifically for managing data driven campaigns across different channels. Strong with segmentation, useful for more targeted b2b journeys,

Salesforce

Microsoft

Oracle

Zoho

Adobe

HubSpot

Other...

Marketo

Sage

SugarAI

BUSINESSNEXT

InsideView

Pegasystems

Creatio

Conversica

Acquia

Freshworks

Infor

Bridgeline Digital

Impartner

Act-On

YetiForce

WiseTeam

Acoustic

BSI Software

CentraHub

SAP was founded in 1972 and is headquartered in Walldorf, Germany. The company employs over 105,000 people globally and develops software solutions for enterprise resource planning (ERP) and related business functions. SAP’s early products, SAP R/2 and SAP R/3, were widely adopted for managing core business processes. Its current ERP platform, SAP S/4HANA, uses in-memory computing to support data-intensive operations and integrates capabilities such as artificial intelligence and machine learning.

SAP offers a portfolio of software applications that support various business functions across industries. These applications are designed to operate on a unified digital platform. As of 2025, SAP reports over 230 million cloud users and provides more than 100 solutions. The company’s offerings are used by organizations to manage finance, human resources, procurement, supply chain, and other operational areas.

At SAP, our purpose is to help the world run better and improve people’s lives. Our promise is to innovate to help our customers run at their best. SAP is committed to helping every customer become a best-run business. We engineer solutions to fuel innovation, foster equality, and spread opportunity across borders and cultures. Together, with our customers and partners, we can transform industries, grow economies, lift up societies, and sustain our environment. 

SAP privacy statement for followers: www.sap.com/sps

Elliott Management

Reviews

Ratings Overview

Overall experience with

Favorable Review

Effective Data Management with Advanced Segmentation for Targeted B2B Campaigns

Critical Review

Great product & service, but needs more development going forward

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